About the project
Surridge Sports Catalogue Designs
Northstar Design is proud to say it has been designing and printing catalogues for Surridge Sports for over 10 years, each time creating a design that is more eye-catching and ‘striking’ than the last.
Last year we decided to step away from the traditional A4 catalogue format and proposed a folded A2 catalogue/wall poster which when opened out displayed the whole range of Rugby or Football kits.
A successful catalogue should above all be simple to navigate, find the product you want and quickly aid you to make a decision. These catalogues do this effortlessly. A combination of a clean grid layout, quality product photography that show the clothing off to maximum effectiveness and crisp typography make locating products easy.
To top it all off, two striking and contrasting covers were developed to give personality to the Surridge brand. The football cover uses a specially commissioned illustration which harks back to the classic shoot comics – a homage to Surridge’s history as a sports equipment brand. The rugby catalogue’s alternative use of photography and ‘Best Game Ever’ statement aims to position the brand with positive attitude.