Scratch Card Printing Case Study 8 – Bar & Restaurant Promotional Campaign

Client: Orange Rooms Bar & Restaurant

Game Format: Classic ‘HOT CARD’ Game

Quantity ordered – 5,010: (4 x 1250 + 10 x hot cards)

Comprising of the following win combinations:

• 1,250 winning cards: Free Tea/Coffee
• 1,250 winning cards: Free Tea/Coffee
• 1,250 winning cards: Free entry
• 1,250 winning cards: Free side
• 10 Hot cards – FREE MEAL FOR TWO.

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Orange Bar ran a promotional campaign to reward customers and generate interest and demand in quieter periods. The Cards had a simple theme and were given with purchases. The cards offered the chance of a free hot drink with their next purchase, Free entry, or a free side. The 10 Hot cards were used for the much higher value prize of a Free Meal for Two. These prizes could only be redeemed at certain times and dates.

They used our Classic ‘HOT CARD’ Game as it offered the choice to vary winning combinations plus the chance of a big win.

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