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Branding & Logo Design

National Centre for Diversity (NCD) – Corporate Identity Design

Development of a company branding and suite of communication literature

• Corporate Identity • Communication Literature Design • online E-learning


The National Centre for Diversity (NCD) is a rapidly expanding and successful business delivering training and consultancy to businesses on all matters of Equality, Diversity and Inclusion in the work Place. The result of this expansion was the need for the following design support services:

  • Realignment of the brand positioning
  • Stronger communication of their core brand values
  • Establishing of  brand identity guidelines
  • Creation of a communication literature style
  • Development of interactive e-learning courses

The project covered the development of the main company logo plus a series of sub brands (relating to the awards that they have such as; Investors in Diversity. Leaders In diversity). Creation of a uniform corporate identity that covered the use of fonts, colours, marketing messages, images, Literature templates and a series on online E-learning packages.

 

Client Benefits:

  • Strong, consistent brand
  • Creation of communication and marketing collateral is now easier to process and output is consistent
  • Messages are delivered consistently and preciselyto customers
  • Better targeting of customers

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