Branding & Logo Design
12
Apr
2015
In Branding & Logo Design
Promotional Literature
Service Providers / Consultants
SME solutions
Solutions
Training
By admin
National Centre for Diversity (NCD) – Corporate Identity Design
On 12, Apr 2015 | In Branding & Logo Design, Promotional Literature, Service Providers / Consultants, SME solutions, Solutions, Training | By admin
Development of a company branding and suite of communication literature
• Corporate Identity • Communication Literature Design • online E-learning
The National Centre for Diversity (NCD) is a rapidly expanding and successful business delivering training and consultancy to businesses on all matters of Equality, Diversity and Inclusion in the work Place. The result of this expansion was the need for the following design support services:
- Realignment of the brand positioning
- Stronger communication of their core brand values
- Establishing of brand identity guidelines
- Creation of a communication literature style
- Development of interactive e-learning courses
The project covered the development of the main company logo plus a series of sub brands (relating to the awards that they have such as; Investors in Diversity. Leaders In diversity). Creation of a uniform corporate identity that covered the use of fonts, colours, marketing messages, images, Literature templates and a series on online E-learning packages.
Client Benefits:
- Strong, consistent brand
- Creation of communication and marketing collateral is now easier to process and output is consistent
- Messages are delivered consistently and preciselyto customers
- Better targeting of customers