B 2 B services
BNI Group Burnley
Conceptual design for ‘BNI Kudos’ Business Networking Burnley
• Concept design • Typography • Copywriting
The BNI Kudos Chapter is a great place for business networking in Burnley & East Lancashire. Northstar has been an active member since 2015 and provides creative support services to the group to help advertise and promote the meetings.
The ‘Wake up and smell the money’ campaign is one of those concepts that works nicely on so many levels. It uses classic advertising fundamentals with interplay between an arresting image and carefully crafted headline. It stops the reader to take stock, think and react. They are left in no doubt what the intention of the advert is for and the potential benefits.
An obvious and cliched choice would have been to opt for images of young thrusting executives exchanging handshakes across a table. Our solution could nut be as far removed from this. It breaks the mould and addresses the two key features of the meetings:
No.1: It’s all about the business being passed and
No.2: The fact that they are early morning starts at 6:45am.
The conceptual process involved;
- Conceptual design
- Layout design & artwork
If you are an East Lancashire based business looking to grow and develop then BNI Kudos can help. We are looking for like minded, high quality businesses. All we ask is for you to come along to one of our meetings and see the power of referral based Networking in action.