Branding & Logo Design
Barrowford Clinical Aesthetics
Logo Design – Barrowford Clinical Aesthetics
• Branding • Stationery Printing
Beauty and its pursuit is a very image conscious business. For clinics that offer aesthetic treatments it’s important to get the branding right and appeal to their target audience.
Barrowford Clinical Aesthetics was a new small business and wanted to make sure that the image they portrayed from the outset was the correct one. This is an excellent example of a Small Corporate ID Package on a tight budget. The brief was focussed and clearly defined which meant that we were concentrate on developing strong ideas quickly. The solution of the elaborate heart symbol in pink appeals to the mainly female clientele, and the use of grey and the elegant use of typography give the brand a pleasing visual balance. The designs for promotional postcards and business cards featured stock images which were carefully chosen for the target audience and reflect their aspirations.