Equality Human Rights
Equality Human Rights Commission promotional literature
Promotional literature for the launch of the Transformation at Work Agenda initiative.
The focus of this suite of promotional literature was to illustrate to employers the issues regarding changing working practices for future business growth. The client required an original approach that could encapsulate the theme but steer clear of the usual hackneyed photographic solutions of people at work.
Our solution was to present the themes and benefits through the use of illustration. This medium is perfect for presenting conceptual messages. A comic strip theme was developed with characters illustrating different scenarios and solutions. The resulting piece of promotional design is both visually striking, different to the norm but conveys the serious message in a memorable way.