Design Portfolio
Unisys
On 27, Feb 2017 | In Scratchcard printing, Standard scratch card | By admin
Use Northstar Design – A scratch card printers with a range of games & solutions.
Client: Unisys
Solution: A Bespoke instant win scratch card game.
Unisys were looking for unique promotional ideas to generate footfall and interest at a trade exhibition. They identified scratch card printing as a possible solution and came to Northstar – a scratch card printers with an excellent reputation in this field.
Unisys is a global information technology company. They have a strong, respected brand in their market which they need to maintain. Unique promotional ideas that can represent their brand are always welcome.
Exhibitions always present a real test of a printers service delivery due to it being an immovable deadline. The priority is for goods to be guaranteed as after the event it is too late.
Unisys came to Northstar as we are a scratch card printers with a wide range of services but most importantly we offered guaranteed turnarounds. We based their game on one of our Standard products. These have guaranteed turnarounds of between 4 and 7 working days. Therefore, once the artwork was approved then the client could relax in the knowledge that the printed scratch cards would arrive exactly when required.
Solution: Super size cards, Standard 5 way Hot Card game . This gave Unisys 5 win variations with the option of a small number of Hot cards as star prizes. The cards were supplied in separate batches so that the client could mix them to thethe density required.
If you need a scratch card printers or for other unique promotional ideas; Call Northstar on 01282 865333
View our latest scratch card projects
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Lipstick Queen
On 26, Feb 2017 | In Bespoke Scratch card, Scratchcard printing | By admin
A scratch card printing service for generating footfall at an exhibition.
Client: Lipstick Queen
Product: A Bespoke instant win scratch card game.
Lipstick Queen (an international cosmetics brand) commissioned our scratch card printing service to help promote their brand at a Paris fashion expo.
Lipstick Queen are a very fashion conscious brand and scratch cards were seen as an appropriate marketing tool. They appealed to their youthful target audience, were easy to distribute at the event and the ‘Instant Win’ game was easy to control throughout the time of exhibition – Scratch card printing is just one of the great retail business ideas that Northstar can offer its customers.
The scratch cards were primarily used to create interest in the Lipstick Queen product and generate footfall to the stand. Our solution was a bespoke scratch card printing service. We created a simple win / lose game with a number of variables. The cards were printed at A6 size as the larger format was intended to make more of an impact than smaller regular sizes.
The cards were indeed very successful and succeeded in generating footfall to their in response to visitor numbers to the show.
For more information on our our scratch card printing service or other retail business ideas; Call Northstar Design on 01282 865333
View our latest scratch card projects
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Rochdale Hornets
On 26, Feb 2017 | In Bespoke Scratch card, Scratchcard printing, Solutions | By admin
To make scratch off tickets use Northstar Design – the scratch card experts.
Client: Rochdale Hornets
Product: A Bespoke instant win scratch card game.
Rochdale Hornets are an English professional rugby league club. As a club with a big community aspect, they are always seeking innovative promotional ideas for events. For the 2016 season they decided to make Scratch off tickets (Printed Scratch Cards) the main focus for the club activity of generating funds.
The solution we provided incorporated 3 different games on one ticket. It gave fans a big incentive to purchase with a chance to win by one of the following:
- a standard win / lose scratch card game for a small cash prize
- Entry to a 100 Club Draw
- A weekly spot prize based on a unique number on the card.
Specification: All three games required a combination of unique codes, sequential numbering and variability of data in order to provide the required game variations.
The cards themselves were specially to appeal to the fans. Each was designed to feature up to 14 different variations each featuring a past former players so the y appeals to the nostalgia and loyalty of the fans.
The cards were very successful at raising funds and by combining 3 games in one it saved costs on administration.
To make scratch of tickets like these or for other promotional ideas for events; Call Northstar Design on 01282 865333.
View our latest scratch card projects
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Uniqlo
On 26, Feb 2017 | In Scratchcard printing, Unique numbered scratch card | By admin
Using custom scratch cards for a UK promotion & collecting customer data.
Client: Uniqlo
Product: Unique numbered, custom scratch cards.
Uniqlo is a Japanese casual wear designer and retailer. The UK marketing team wanted to understand more about their perfect customer and decided to use custom scratch cards in its UK outlets to help them achieve this.
Uniqlo approached Northstar for the scratch card printing as we have a considerable amount of experience of manufacturing custom scratch cards UK wide and can provide printing, personalisation, sorting & mixing facilities.
To customers the scratch cards would appear as a fun win / lose game with a number of instant prizes. However, the real key was that the card was also a ‘customer data collection device’. Every card (even losing ones) offered money off an online purchase. Every card contained a unique code which could be activated online. To redeem the code the customer had to input some personal details along with their name and address. The custom scratch cards helped gather thousands of UK customer details which the company was able to use to build a picture of its ‘Perfect Customer’.
Specification: With over 700,000 cards and 20 variations required this was a complex job. Each card required a unique number applied under the scratch panel and cards also needed to be evenly mixed with a balance of winning and losing cards in a random order before being bundled up and sent to the 10 UK retail outlets.
To learn more about custom scratch cards UK; Call Northstar Design on 01282 865333.
View our latest scratch card projects
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Nissan UK
On 22, Feb 2017 | In Scratchcard printing, Standard scratch card | By admin
For great staff incentive ideas, use Northstar – a specialist scratch card supplier.
Client: Nissan UK
Product: Standard hot card game.
Nissan UK were looking for fun & festive staff incentive ideas for its 8000 workforce for Christmas 2016. They contacted Northstar due to our experience as an experienced Scratch card supplier with a track record of supplying quality scratch card printing solutions.
Nissans intention was to use the scratch cards as part of its Christmas ‘Thank you Pack’ which are handed out to all employees across its UK factories. The Scratch cards offered the staff the opportunity to win one of 150 star prizes.
As a scratch card supplier we proposed a standard game format with the two win / lose variations. The client also required the designing so were able to call upon our creative design and artwork support services.
For scratch cards like these and other staff incentive ideas call Northstar an experienced scratch card supplier on 01282 865333.
View our latest scratch card projects
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Hiscox
On 22, Feb 2017 | In Scratchcard printing, Standard scratch card | By admin
Looking for good Incentive ideas for staff? – Consider a scratch card business promotion campaign
Client: Hiscox
Product: Standard hot card game.
At Hiscox, rewarding staff performance makes good business sense. A little bonus for excellent work can make a big difference in motivating staff, increase retention and encourage long term performance. Therefore, good incentive ideas for staff are always welcomed at Hiscox, which prompted them to commission Northstar to create a scratch card business promotion campaign to hand out to its staff.
By using Northstar (An innovative Scratch card printing company) Hiscox were able to utilise one of our Standard Hot Card Games. These Standard games are a low cost solution, yet provide a game with enough variations to create some element of surprise. The cards were issued to staff in recognition of their work and gave them an opportunity to win one of 4 general prizes, or one of the star prizes if you found one of the 10 hot cards.
Line managers who distributed the cards were also encouraged to write an appraisal or provide comment to the staff member on the reverse side of the printed scratch card, thus making it more personal.
For scratch card business promotion products like these and other incentive ideas for staff Call Northstar on 01282 865333.
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View our latest scratch card projects
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Bristan
On 20, Feb 2017 | In Bespoke Scratch card, Scratchcard printing | By admin
Order scratch cards for an innovative in store promotion
Client: Bristan
Product: A Bespoke instant win scratch card game.
For an interactive in store promotion Bristan were happy to order scratchcards as they knew they would be an instant success with customers.
Bristan are a UK manufacturer of taps and showers. They sell mainly through a national network of distributors such as; plumbers’ merchants, bathroom showrooms and DIY stores. They are always looking at ways to encourage distributors to promote Bristan over other products. Therefore any promotion has to engage the attention of both the distributor and the customer.
After careful consideration they decided an ideal in store promotion would be Printed Scratch cards. These would offer the chance for customers to win a high value prize of a Racetrack Experience. They also wanted the distributors to ‘buy’ into the promotion and actively promote it to their customers. Therefore, the promotion had to have both attractive prizes and stand out from other more mundane forms of promotion.
Scratch Card Printing Solution: We suggested they order scratchcards with a non-standard cut out shape. By being visually different from other standard forms of marketing they would certainly stand out from the crowd. The cards were printed and then die cut in the shape of a race helmet. The result is a promotional card that is both fun and visually interesting.
Specification:
These are an example of Bespoke scratch cards. There is a specific mix of winning and losing cards which are printed up together, die cut to shape and then separated into batches for the client to mix to the required win/lose ratio.
For additional impact we also incorporated overprinted text in black on top of the scratch surface with an added marketing message.
To order Bespoke scratchcards like these or for other in store promotion ideas; Call Northstar Design, Scratchcards printing on: 01282 865333.
View our latest scratch card projects
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Boux Avenue
On 20, Feb 2017 | In Bespoke Scratch card, Scratchcard printing | By admin
Scratch and win card printing – Promotional items ideas
Client: Boux Avenue
Product: Bespoke instant win game with multiple variations.
Looking for exciting promotional items ideas? Try scratch and win card printing. Boux Avenue Lingerie were looking for promotional items ideas that would generate footfall, engage with customers and increase sales in its 28 UK stores; A scratch and win card printing solution was seen as the ideal choice.
The aim was for scratch cards to be distributed amongst key stores and handed out to passing customers. They were intended to encourage customers to enter the stores and hopefully make a purchase. The game comprised of a large quantity of low value cards offering money off purchases (10%) plus smaller quantities of higher value cards with special Boux Avenue prizes. As promotional items ideas go, scratch card printing is a great solution. They offer a fun, interactive experience that importantly engages with the customer.
We proposed a bespoke scratch and win card printing solution. This offered a cost effective solution to create the different quantities of card and variations.
The processes we use for the bespoke scratch cards ensures the client ends up with the exact mix of cards that they require.
Specification: The cards are an example of Bespoke Scratchcards Printing. They were supplied with 10 variations of winners and trimmed to a non-standard size and supplied to the client in separate prize groups which could then be mixed. The cards was very successful as they were handed out and a healthy proportion were used to make a purchase.
For scratch and win card printing and other promotional items ideas; Contact Northstar Design on 01282 865333.
View our latest scratch card projects
Links to Scratch Card Game Formats
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Arthur D. Riley
On 20, Feb 2017 | In Scratchcard printing, Unique numbered scratch card | By admin
We make scratch cards for Top Up Card printing solutions.
Client: Arthur D Riley, New Zealand
Solution: Unique numbered scratch cards.
Arthur.D.Riley are a utilities support company with a requirement for top up card printing. They need to make scratch cards to support their water metering services in remote Pacific Islands. The company installs water meters on behalf of the Island utility companies and also provides the means to access the service through a ‘top up card’ system which customers purchase at local retail outlets. It is for these Top up Cards that they need a scratch card manufacturer with the experience to handle this type of complex project.
Each top up card printing solution has a unique 20 digit number printed under a latex scratch panel. Users scratch off this panel to reveal the code. They then enter this code into the meter to access the service. The solution is both simple to use, secure, easy to distribute and control.
We make scratch cards with a combined unique numbering system and a visible batch serial number. This visible batch number is an important additional feature for traceability as individual cards can be easily identified even within a batch 100,000.
Top up card printing specification: All cards are litho printed in full colour with the unique codes printed digitally. The cards are die cut to size with rounded edges and are packaged to very exacting requirements in sequential order and in batches of exactly 100 cards.
For more information on Unique code printed scratch cards and top up cards,
View our latest scratch card projects
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Iroko TV
On 20, Feb 2017 | In Scratchcard printing, Unique numbered scratch card | By admin
Top up cards printing: Voucher printing
Client: IROKO TV
Product: Unique Numbered voucher printing.
Iroko sell TV content, similar to Netflix to customers in African countries such as Nigeria and Ghana. They required a simple, yet secure top up cards printing solution to produce secure vouchers that customers could easily purchase at local retail outlets.
For cost effectiveness a paper based ‘voucher printing’ solution was deemed the best option. Each card has a unique number under a scratch panel. The user scratches off the panel to reveal a 20 digit number which they enter into their set top box. As each code is unique it can only be used once, thereby reducing the chance of Fraud.
IROKO TV contacted Northstar – an experienced scratch card printing and top up cards printing company to help them manufacture a secure, consistent and traceable voucher printing solution. In addition to the unique number concealed under the scratch panel there is also a visible batch serial number on the card. This ensures that each card can be identified, even in a print run of thousands.
Specification: Alternative face value cards were planned up and printed together and die cut to size with rounded edges. This finishing method also allows for cards to be be sorted and organised easily. The Client receives a very ordered batch of cards with each card capable of being identified and traced. For top up cards printing like these or for other voucher printing use Northstar; an experienced scratch card manufacturer – Call us on 01282 865333.
View our latest scratch card projects
Links to Scratch Card Game Formats
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