Lanzante Packaging – Male Grooming Products

Lanzante male grooming packaging – Creative packaging design ideas

• Packaging Design • Point of sale

Joseph Lanzante required creative packaging ideas to help launch their range of male grooming products. The market is a highly competitive sector and any packaging needs to have a strong brand proposition.
Our solution was to create a range with a strong retro feel targeted at the 25-55 age range. We took inspiration from the brand owner’s Italian roots, but rather than create a pastiche of Italian style we created packs with a ‘nod’ to classic italian style icons.
Using images such as a Vespa, the Fiat 500 and Italian signage, we’ve created a packaging range with a cohesive visual style with a strong masculine emphasis. Our creative packaging ideas included:

• Conceptual design
• Photography sourcing and editing
• 3D Trial Mock ups
• Technical artwork
• Complimentary marketing support services

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The resultant design has a quirky feel and definite personality. It stands head and shoulders on the shelf against other competitors.