Branding & Logo Design
Positive Practice Accountants
Company Branding Design – Positive Practice Accountants
• Stationery Printing • Branding
Positive Practice Accountants are an East Lancashire and West Yorkshire based company specialising in accountancy services mainly for small to medium sized businesses. They give quality advice and support from filing a Tax Return to fully auditing business accounts.
Due to a restructuring of the business they required a new company logo to position them selves as a modern, forward thinking accountants. Of the various designs proposed they opted for the combination of a symbol and logotype. Initial proposals utilised images of trees and plants to represent growth. These however were simplified to a more stylised version. Two letter P’s back-to-back create the new form which also represents the young shoots of growth. The solution also incorporates a modern rounded typeface. The result is a simple, uncluttered and restrained design. The use of single colour only also gives an air of restraint and simplicity which is what you want from an accountant.