Case Study: Top marketing ideas for restaurants – Print scratch off cards.

Client: Banny’s Restaurant, Boundary Mill

Game Format: Classic ‘HOT CARD’ Game

Quantity ordered – 5,010: (4 x 1250 + 10 x hot cards)

Comprising of the following win/lose combinations:

• 1,250 winning cards: 10% off your next purchase
• 1,250 winning cards: 20% off your next purchase
• 2,500 losing cards (2 x 1250),
• 10 Hot cards – Meal for 2.

For effective marketing ideas for restaurants – print scratch off cards! More commonly known as Scratch Cards, they are used widely by restaurants, bars & clubs. They make great marketing ideas because of their simplicity and excitement they create when used. They are also great at providing a mechanism of distributing prizes and rewards with their ‘instant win’ format.

Banny’s Restaurant were no different. They wanted a cost effective promotional campaign that rewarded customer loyalty and increased sales. More importantly, they wanted a campaign to generate business in quieter periods. Customers were given a scratch card on payment of their bill. Every card was a winner with some offering rewards and money off which could only be redeemed at off-peak times. There was also the chance of winning one of the top prizes of a Free Meal for 2 which also gave the restaurant PR opportunities.

They used our Classic ‘HOT CARD’ Game as it offered the choice to vary winning/loosing combinations with the chance of the big win. Scratch cards can be more effective than leaflets or vouchers as they engage with the customer (everyone likes to be a winner!!) hence their ideal purpose in this campaign.

We print scratch off cards in many styles and formats:
Standard game scratch card printing – with limited win / lose variations.
Bespoke scratchcard printing – with unlimited win / lose variations.
Unique numbered scratch card manufacturer UK.
 
Call Northstar Design on 01282 865333 for more information.

<<<< BACK TO SCRATCH CARDS MAIN PAGE