Government Local & National
Rossendale Borough Council
Complete re-branding of the main Council identity. Implementation across all communication material, signage and livery.
Rossendale Council required a complete re-branding to reflect the big change in management and direction that was being undertaken. A positive and modern corporate identity was required to enforce the change.
The solution is a move away from the usual coat of arms that adorn many Councils’ brands. Instead, a modern and lively logo ‘Rossendale Alive’ was developed to illustrate this positive attitude.
To maintain consistency across its implementation, a brand manual was designed outlining colours, fonts, layout styles, rules and restrictions. Three years on the identity is flourishing and the strong foundations means the identity remains as consistent now as it did when it was launched.