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Scratch card game ideas: Cafe promotion

Scratch card printing - ideas

Scratch Card Printing Case Study – Product Promotion Campaign

shakeaway promotion scratchcard

Client: Shakeaway Milkshake Bar

Game Format: Bespoke ‘MULTI-WIN’ game

WIN LOSE BANNER SHAKESHACK

Quantity ordered – 10,000: (7 x Winning variants + 1 losing card)

Comprising of the following win/lose combinations:

  • 150 x winning cards:  Free Frozen Yoghurt
  • 10 x TOP winning card: Free Milkshakes for a year
  • 60 x winning cards: Free wristband
  • 150 x winning cards:  FreeSmoothie
  • 20 x winning cards: Free milkshake for a month
  • 500 x winning cards: free Milkshake
  • 200 x winning cards: Free fries
  • 8190 x losing cards: Sorry you have not won.

Shakeaway Milkshake Bar wanted a campaign to generate customer loyalty and create a bit of a ‘Buzz’ and interest and scratch cards were seen as a great solution to give something back to customers and create interest.

They commissioned our Bespoke ‘MULTI WIN’ Game as it allowed  the inclusion of a variety of winning cards with varied quantities (ranging from, 10, 20, 150, 200, 5000 and 8190). This variety is not offered by our standard Hot Card game. The ability to vary winning combinations cheaply and easily, meant the client was able to put together a suite of prizes that reflected their product range. Because of the way we produce our bespoke ranges, the client in theory could of had 10,000 different card combinations is they so wished.


 

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