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Scratchcard Printing Game Ideas 3 – Retail outlet promotion

Scratch card printing - ideas

Scratch Card Printing Case Study – Customer Loyalty Campaign

londis promotion scratchcard

Client: Londis, Leicester

Game Format: Classic ‘5 WAY’ Game

WIN LOSE BANNER SHAKESHACK

Quantity ordered – 6,250: (5 x 1250)

Comprising of the following win/lose combinations:

  • 1,250 winning cards: 50p off your next purchase
  • 1,250 winning cards: £1 off your next purchase,
  • 1,250 winning cards: £2 off your next purchase,
  • 2,500 losing cards (2 x 1250),

An independently owned Londis in Leicester wanted  a campaign that rewarded customers for their continued support. The idea was to give something back to customers with the opportunity for ‘Money off their Next Purchase’. The use of a scratch card campaign added that bit more interest and interaction with the customer and was deemed a more personal way of giving money off rather than just handing over a standard discount voucher.

They used our Classic ‘5 WAY’ Game which comprised of 5 x batches of 1,250. This provided the opportunity to vary the win/lose combinations and engage with the customer (everyone likes to be a winner!!) hence their ideal purpose for this campaign.


 

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