Scratchcard Printing Game Ideas 3 – Retail outlet promotion
Scratch Card Printing Case Study – Customer Loyalty Campaign
Client: Londis, Leicester
Game Format: Classic ‘5 WAY’ Game
Quantity ordered – 6,250: (5 x 1250)
Comprising of the following win/lose combinations:
- 1,250 winning cards: 50p off your next purchase
- 1,250 winning cards: £1 off your next purchase,
- 1,250 winning cards: £2 off your next purchase,
- 2,500 losing cards (2 x 1250),
An independently owned Londis in Leicester wanted a campaign that rewarded customers for their continued support. The idea was to give something back to customers with the opportunity for ‘Money off their Next Purchase’. The use of a scratch card campaign added that bit more interest and interaction with the customer and was deemed a more personal way of giving money off rather than just handing over a standard discount voucher.
They used our Classic ‘5 WAY’ Game which comprised of 5 x batches of 1,250. This provided the opportunity to vary the win/lose combinations and engage with the customer (everyone likes to be a winner!!) hence their ideal purpose for this campaign.