Government Local & National
Central Lancashire City Region
Central Lancashire City Region promotional literature
New brand identity and promotional brochure design and print.
When is living in the city the same as living in the country? When you live in the Central Lancashire City Region. The brief for Northstar was to create a brand identity and promotional brochure to extol the benefits of Central Lancashire as a city region.
Central Lancashire has all the benefits of both city and country living – with acres of unspoilt countryside within minutes of each of the urban centres. And for committed countryphiles the reverse is true should they wish a night at the Opera or some serious shopping to do.
The brand identity features concentric rings depicting coast, city and countryside. The promotional brochure picks up on these themes and colours in presenting Central Lancashire as a great place to live, work and do business.