Branding & Logo Design | Northstar Design
Bowland Farm – Brand Development & Website Design for a Lancashire based Company
We were asked to create an identity for a new business ‘Bowland Farm’. The aim of Bowland Farm is to bring a farm experience to you, whether it’s their mobile farmyard or their hatching for schools programme, they encourage a friendly learning environment.
An identity was developed that reflected the fun learning experience. A series of illustrated farm animals were created for the logo making it easily distinctive and attractive to both children and adults alike. A series of figures were also developed for the extended marketing communications. Both elements are used for other forms of communication such as signage. labels, educational items, and on the website.
Logo Design & Stationery – Linsole –
• Branding • Corporate Literature
In Manufacturing your branding should reflect the unique aspects of the product. With Linsole, it’s all about the natural choice. We structured the Logo with this aspect in mind.
Linsole is an established Manufacturer in China and they needed to promote their brand effectively in western markets. The owner recognised the need to contact companies with western knowledge and therefore approached Northstar with a narrow brief. They wanted modern branding that would represent their USP of natural rubber (Think rubber and rubber trees).
As with all good design we are always looking for something unique & innovative yet have some depth and meaning. Our solution was create the outline of a rubber tree left and use that to bring some cursive and modern txt to life. The typographic element encompasses the logo and provides definition and clarity.
Branding, Stationery, Literature & Display Design – SB Skills Solutions
• Branding • Literature Design • Exhibition graphics & display system
SB Skills Solutions is a UK wide training company, providing training and qualifications specifically for the construction industry, warehousing and local Government. As part of a management buyout, the company wanted to portray a new image but still have some link with the old branding. A completely new logo was developed but utilised similar colour palette to the old design to signal some element of continuation and link with the old company.
As the company has grown they require design support for a series of communication aids:
- Service brochures
- Training Manuals
- Direct Mail
- Exhibition display graphics and panels
- Strong, consistent brand
- Creation of a standardised and distinctive set of graphic elements that are used across all forms of communication
- Consistent brand values
- Messages better communicated
Flexi display system – Design and supply
Development of a company branding and suite of communication literature
• Corporate Identity • Communication Literature Design • online E-learning
The National Centre for Diversity (NCD) is a rapidly expanding and successful business delivering training and consultancy to businesses on all matters of Equality, Diversity and Inclusion in the work Place. The result of this expansion was the need for the following design support services:
- Realignment of the brand positioning
- Stronger communication of their core brand values
- Establishing of brand identity guidelines
- Creation of a communication literature style
- Development of interactive e-learning courses
The project covered the development of the main company logo plus a series of sub brands (relating to the awards that they have such as; Investors in Diversity. Leaders In diversity). Creation of a uniform corporate identity that covered the use of fonts, colours, marketing messages, images, Literature templates and a series on online E-learning packages.
- Strong, consistent brand
- Creation of communication and marketing collateral is now easier to process and output is consistent
- Messages are delivered consistently and preciselyto customers
- Better targeting of customers
Business startup design package – Enabling Transitions Consultants.
* Logo design • Web Design • Printing
Enabling Transitions are a small management & change consultants based in Preston, Lancashire. As a small business startup the client recognised the need for: a strong memorable brand; attractive literature and stationery; a professional website; but most importantly, all of this on a very tight budget.
Getting your branding right does mean making a small investment in quality design at the outset, but the dividends it pays can be tremendous for the business. With good design, the client is able to operate professionally and build confidence in the people they meet and service. Good design also means messages are clear and the personality and positioning of the business can be developed.
We combine experience with streamlined services to help deliver effective solutions. Our design experience means we can identify the marketing issues quickly and develop effective solutions. For business startup websites we use WordPress which allows us to create powerful and scalable sites that are easily updated by the client. Finally, our Printing.com operation gives customers some of the most competitive print prices around today.
Corporate Identity Design – Tooks Chambers
• Brand Design • Stationery Print • Literature Printing
Tooks Chambers is a large, modern set of barristers united in their commitment to access to justice and representation without fear or favour. Founded in1984 their work has an emphasis on protecting the individual against the interests of the state.
We provided a complete re-design of their identity and its applicaion across key communication items such as stationery, information literature and case folders. The solution was to pursue a clean, uncluttered ‘logotype’ design. The typographic solution is uniquely ‘Tooks’ and was selected over proposals with symbols and logos, etc. The thinking behind this simple approach was that the Tooks name has gravitas and any frippery such as symbols would just be trying too hard.
Branding & Website Design – Burwain Sailing Club
• Web Design • Website Management • Content writing
Burwain Sailing Club are one of the North’s leading Sailing Venues. They have ambitions of expanding their membership and open sailing up to as many members of the public as possible, however their old website completely missed the mark for style and content in attracting potential new sailors.
We provided a complete re-design of the website. Using a WordPress theme which we adapted to produce a modern, easily navigable website. By using WordPress it easy to update, maintain and expand in the future. The theme also incorporated many modern features such as sliding images, carousels for selecting information, responsive search features PLUS it is fully mobile device compatible
The style of the site was part of an overal re-branding and marketing overhaul for the club. Visit the site at www.burwain.co.uk
Logo Design – Barrowford Clinical Aesthetics
• Branding • Stationery Printing
Beauty and its pursuit is a very image conscious business. For clinics that offer aesthetic treatments it’s important to get the branding right and appeal to their target audience.
Barrowford Clinical Aesthetics was a new small business and wanted to make sure that the image they portrayed from the outset was the correct one. This is an excellent example of a Small Corporate ID Package on a tight budget. The brief was focussed and clearly defined which meant that we were concentrate on developing strong ideas quickly. The solution of the elaborate heart symbol in pink appeals to the mainly female clientele, and the use of grey and the elegant use of typography give the brand a pleasing visual balance. The designs for promotional postcards and business cards featured stock images which were carefully chosen for the target audience and reflect their aspirations.
Logo Design & Stationery – Christian’s Hair Salon –
• Branding • Stationery Printing
Hairdressing is a very image conscious environment. It’s important for Salons to get their branding right, be distinctive and appeal to their target audience.
Christian’s is an established hair salon in Barrowford, Lancashire, an area containing many salons and a very image conscious clientele. The owner recognised the need to freshen and mix things up a bit and approached Northstar with a narrow brief. They wanted the design to feature a pair of scissors inspired by a pair of victorian gothic embellished scissors (Think ‘Edward Scissorhands).
As with all good design we are always looking for something unique & innovative yet have some depth and meaning. Our solution was to create the elaborate handles of the scissors out of the Clients initials of ‘C and S’. The typographic treatment blends the elements of the handles and blades together for a beautiful, elegant solution with individuality.
Company Branding Design – Positive Practice Accountants
• Stationery Printing • Branding
Positive Practice Accountants are an East Lancashire and West Yorkshire based company specialising in accountancy services mainly for small to medium sized businesses. They give quality advice and support from filing a Tax Return to fully auditing business accounts.
Due to a restructuring of the business they required a new company logo to position them selves as a modern, forward thinking accountants. Of the various designs proposed they opted for the combination of a symbol and logotype. Initial proposals utilised images of trees and plants to represent growth. These however were simplified to a more stylised version. Two letter P’s back-to-back create the new form which also represents the young shoots of growth. The solution also incorporates a modern rounded typeface. The result is a simple, uncluttered and restrained design. The use of single colour only also gives an air of restraint and simplicity which is what you want from an accountant.