Fashion | Northstar Design
Conceptual design ideas for ‘Murano’ Fashion Eyewear
• Concept design • Photography • Photoshop retouching
Murano is an established ladies fashion eyewear manufacturer and are always looking for conceptual design ideas to help develop their brand. Being fashion orientated their marketing always has to be setting the trend and creating a desire within the target audience.
Our ‘Love Murano’ concept blends together conceptual use of imagery with beautiful typography to create a strong visual look that is unique to the brand. The conceptual design ideas process involved;
- Consultancy and conceptual design development
- High end photo retouching
- Layout design & artwork
The relationship we have with the client allows them to utilise our design support services when they need it – we provide that fresh approach and different way of thinking. Additionally, we can also supply the necessary technical production skills to turn our great ideas into fine finished pieces of design.
Also see our communication literature designed for Murano
Logo Design & Stationery – Linsole –
• Branding • Corporate Literature
In Manufacturing your branding should reflect the unique aspects of the product. With Linsole, it’s all about the natural choice. We structured the Logo with this aspect in mind.
Linsole is an established Manufacturer in China and they needed to promote their brand effectively in western markets. The owner recognised the need to contact companies with western knowledge and therefore approached Northstar with a narrow brief. They wanted modern branding that would represent their USP of natural rubber (Think rubber and rubber trees).
As with all good design we are always looking for something unique & innovative yet have some depth and meaning. Our solution was create the outline of a rubber tree left and use that to bring some cursive and modern txt to life. The typographic element encompasses the logo and provides definition and clarity.