Government Local & National | Northstar Design
Rossendale Borough Council Annual report design and print
84 page A4 Corporate Plan and 84 page Annual Report.
Full colour print, cut out to cover, wiro bound.
With some reports, functionality is the key to their success. The Corporate Plan and Annual report for Rossendale Borough Council are used frequently by staff and other key members as a valuable resource document. With this in mind, wiro binding rather than perfect binding or stitching was the preferred solution.
The quality of the design and attention to detail with informational graphics, lets the reader extract the information easily in order to make their decision.
Central Lancashire City Region promotional literature
New brand identity and promotional brochure design and print.
When is living in the city the same as living in the country? When you live in the Central Lancashire City Region. The brief for Northstar was to create a brand identity and promotional brochure to extol the benefits of Central Lancashire as a city region.
Central Lancashire has all the benefits of both city and country living – with acres of unspoilt countryside within minutes of each of the urban centres. And for committed countryphiles the reverse is true should they wish a night at the Opera or some serious shopping to do.
The brand identity features concentric rings depicting coast, city and countryside. The promotional brochure picks up on these themes and colours in presenting Central Lancashire as a great place to live, work and do business.
Rossendale Borough Council
Complete re-branding of the main Council identity. Implementation across all communication material, signage and livery.
Rossendale Council required a complete re-branding to reflect the big change in management and direction that was being undertaken. A positive and modern corporate identity was required to enforce the change.
The solution is a move away from the usual coat of arms that adorn many Councils’ brands. Instead, a modern and lively logo ‘Rossendale Alive’ was developed to illustrate this positive attitude.
To maintain consistency across its implementation, a brand manual was designed outlining colours, fonts, layout styles, rules and restrictions. Three years on the identity is flourishing and the strong foundations means the identity remains as consistent now as it did when it was launched.