Promotional Literature | Northstar Design
Design of a suite of literature for an NHS primary care trust
• Literature Design • Booklet Printing
A suite of 8 brochures designed for Heywood, Middleton & Rochdale Primary Care Trust.
This suite of literature was designed to a strict brand identity which helped provide a very uniform and consistent appearance. Each booklets tackles a different issue of mental health including; depression. panic and bereavement. A simple colour coding system and strong typographic hierarchy helps differentiate each brochure for easy identification, yet each sits within this ‘family’ of literature.
By following a prescriptive brand identity it makes introducing new brochures easy which ultimately helps reduce costs. Because the ‘visual rules’ are established you also gain a strong uniform look.
This suite of brochures was printed by our Printing.com operation. The client was able to take advantage of our special low price deals for multiple products, such as our 4 for 3 offer on brochures and leaflets. For quotes of any of your leaflet, brochure or booklet, call Printing.com @ Northstar on 01282 865333
Branding, Stationery, Literature & Display Design – SB Skills Solutions
• Branding • Literature Design • Exhibition graphics & display system
SB Skills Solutions is a UK wide training company, providing training and qualifications specifically for the construction industry, warehousing and local Government. As part of a management buyout, the company wanted to portray a new image but still have some link with the old branding. A completely new logo was developed but utilised similar colour palette to the old design to signal some element of continuation and link with the old company.
As the company has grown they require design support for a series of communication aids:
- Service brochures
- Training Manuals
- Direct Mail
- Exhibition display graphics and panels
- Strong, consistent brand
- Creation of a standardised and distinctive set of graphic elements that are used across all forms of communication
- Consistent brand values
- Messages better communicated
Flexi display system – Design and supply
Development of a company branding and suite of communication literature
• Corporate Identity • Communication Literature Design • online E-learning
The National Centre for Diversity (NCD) is a rapidly expanding and successful business delivering training and consultancy to businesses on all matters of Equality, Diversity and Inclusion in the work Place. The result of this expansion was the need for the following design support services:
- Realignment of the brand positioning
- Stronger communication of their core brand values
- Establishing of brand identity guidelines
- Creation of a communication literature style
- Development of interactive e-learning courses
The project covered the development of the main company logo plus a series of sub brands (relating to the awards that they have such as; Investors in Diversity. Leaders In diversity). Creation of a uniform corporate identity that covered the use of fonts, colours, marketing messages, images, Literature templates and a series on online E-learning packages.
- Strong, consistent brand
- Creation of communication and marketing collateral is now easier to process and output is consistent
- Messages are delivered consistently and preciselyto customers
- Better targeting of customers
College Prospectus Design with Streamlined Production – Buckinghamshire College
• Brochure Design • Streamlined Design Production
Buckinghamshire College required their prospectus designing for the 2015 term to an extremely high standard, but also to a very tight schedule. Over 230 pages were required to be designed to a high level of layout style and typographic detail but all within a 5 day time period (for the 1st draft) – a very tall order if standard production techniques were employed.
However, this is where Northstar called upon its experience in the field of large multi-page document design and utilised its ‘Streamlined Production Processes’ and techniques to simplify the design process, control the page design and importantly hit the deadline.
By using the power of ‘Adobe Indesign’ plus raw client data provided in in Excel we were able to integrate the two to develop a series of templates and import the data. This allowed us to create the finished pages in a third of the time compared to more standard processes.
The added bonus of this approach is that typographic errors and design inconsistencies are greatly reduced which makes the final stage of proofing and any amendments much quicker and more accurate. It all results in a less fraught time for client and designer which can be a problem for this type of project.
Streamlined Production Processes
Our streamlined process is Suitable for products such as:
Large multi-page documents
Call 01282 865333 for more information
Printing & Print Management Solutions – Contis Group
• Print Management • Stationery • Booklets • Literature
Contis Group provide Pre-paid cards and Gift cards in conjunction with major card companies such as Visa. When you apply for a card you will be familiar with the amount of information you will receive with it, such as terms and conditions, letters, additional forms, etc. Contis group need to supply all this printed material and use our Printing .com operation as one of their printing support services.
The reasons they choose Printing.com are; the low competitive prices; the wide range of products; but more importantly the level of guarantees that we provide. We guarantee production times on all Printing.com products. This means that when orders are placed the client knows exactly when it will be delivered for a stress Free Print buying solution.
Communication Literature and Displays Design – Football Against Racism in Europe (FARE)
• Conference Display banners • Anti racism Booklet • Fanzines
FARE (Football Against Racism in Europe) is an organisation with a very powerful message to communicate, addressing the issues of Racism within Football. They use major football events such as The Champions League and The Euros Championship to communicate their messages to Clubs, fans, stakeholders and the general Footballing family. Therefore the designs and service levels need to be of the highest standard
Northstar has supported FARE for the past 4 years on various projects, including designs for conferences, fanzines and information booklets. In each case the designs need to communicate effectively both visually and in the words and layouts used.
Players Guidebook Design & Print services for The PFA
• Brochure Design • Brochure Printing Service
Recent high profile incidents has highlighted the mental health issues that can affect footballers and management in the game today. To help counter these the Professional Footballers’ Assoociation (The PFA) asked Northstar Design to create a guidebook that would address many of the mental health issues encountered by players today in a practical yet engaging educational booklet.
Northstar teamed up with renowned illustrator Paul Trevillion (of ‘Roy of the Rovers’ fame) to create a 36 page A4 guidebook for the PFA and its players. The guidebook features Paul’s trademark style in a series of illustrations showing the pitfalls, issues and solutions facing players in the modern game. The illustrations are combined in an attractive and easy to use information booklet which aims to engage the reader. With quotes from many players past and present such as Paul Gascoigne, Neil Lenon and Stan Collymore, the handbook provides a practical and powerful resource.
The guidebook has also featured in the national press with the article appearing in the Daily Mail.
Creating a brand identity for a fine country hotel
This respected country hotel required an image of quality, luxury and elegance whilst also embracing modern trends and a demanding customer base. The implementation of a classic style with a modern twist has helped the hotel retain its traditional values whilst appealing to a whole new clientele. The branding and literature all play their part in delivering the new image promoting the hotel as a memorable venue to visit, relax and celebrate.
If you would like Northstar to quote on your promotional material telephone Ged Lamle on 01282 865333.
Development of a Brand Identity and sales literature for a specialist high level maintenance and restoration company based in Lancashire.
If you just happen to have a tall spire attached to your property and need it maintaining, then these are the people to call. Their quality restoration skills, and specialist knowledge demanded a very professional brand image and logo. Our solution creates a thoroughly high quality look. The branding is carried onto their promotional brochure which features a classic clean cut layout. The strength of the branding is the effortless and classic typography which underpins all the layouts. Finally we helped print this piece through our printing.com operation.
Annual report design and print – Professional Footballers Association,
• 48 page A4 Annual Report. • Full colour, matt laminated cover with spot UV varnish.
The design of an Annual Report for a high profile organisation is always an enjoyable task. It is made even more appealing when it is for a major player in the nations favourite game – The PFA.
Annual reports are a showcase for an organisation. They need to mirror the successes and aspirations. However, it also needs to deliver the information in a structured and logical format.
The PFA annual report design strikes a balance between style and substance. Exciting visual spreads appeal to the young football professional, but there is also clarity and a sense of purpose that reinforces the professionalism of the PFA.