Public Sector | Northstar Design
Design of a suite of literature for an NHS primary care trust
• Literature Design • Booklet Printing
A suite of 8 brochures designed for Heywood, Middleton & Rochdale Primary Care Trust.
This suite of literature was designed to a strict brand identity which helped provide a very uniform and consistent appearance. Each booklets tackles a different issue of mental health including; depression. panic and bereavement. A simple colour coding system and strong typographic hierarchy helps differentiate each brochure for easy identification, yet each sits within this ‘family’ of literature.
By following a prescriptive brand identity it makes introducing new brochures easy which ultimately helps reduce costs. Because the ‘visual rules’ are established you also gain a strong uniform look.
This suite of brochures was printed by our Printing.com operation. The client was able to take advantage of our special low price deals for multiple products, such as our 4 for 3 offer on brochures and leaflets. For quotes of any of your leaflet, brochure or booklet, call Printing.com @ Northstar on 01282 865333
Annual report design and production services – Not-for-profit organisation
• 74 page A4 Annual Report • 3 colour print • perfect bound.
The GSCC are public body responsible for the standards of social care within the UK. As part of their remit the Council has to design an Annual Report and Accounts to comply with their regulatory commitments.
They asked Northstar Design to create an annual report that accurately reflected their high standards of professionalism and dedication – all within a tight timescale and design budget. To this end Northstar created n annual report that utilised their branding as an abstract design element to give movement and pace to the pages of the report.
Soft greys and tints of the organsiation’s corporate colours help to soften the presentation of the information and make the annual report light and easy to read.
Rossendale Borough Council Annual report design and print
84 page A4 Corporate Plan and 84 page Annual Report.
Full colour print, cut out to cover, wiro bound.
With some reports, functionality is the key to their success. The Corporate Plan and Annual report for Rossendale Borough Council are used frequently by staff and other key members as a valuable resource document. With this in mind, wiro binding rather than perfect binding or stitching was the preferred solution.
The quality of the design and attention to detail with informational graphics, lets the reader extract the information easily in order to make their decision.
Central Lancashire City Region promotional literature
New brand identity and promotional brochure design and print.
When is living in the city the same as living in the country? When you live in the Central Lancashire City Region. The brief for Northstar was to create a brand identity and promotional brochure to extol the benefits of Central Lancashire as a city region.
Central Lancashire has all the benefits of both city and country living – with acres of unspoilt countryside within minutes of each of the urban centres. And for committed countryphiles the reverse is true should they wish a night at the Opera or some serious shopping to do.
The brand identity features concentric rings depicting coast, city and countryside. The promotional brochure picks up on these themes and colours in presenting Central Lancashire as a great place to live, work and do business.
Equality Human Rights Commission promotional literature
Promotional literature for the launch of the Transformation at Work Agenda initiative.
The focus of this suite of promotional literature was to illustrate to employers the issues regarding changing working practices for future business growth. The client required an original approach that could encapsulate the theme but steer clear of the usual hackneyed photographic solutions of people at work.
Our solution was to present the themes and benefits through the use of illustration. This medium is perfect for presenting conceptual messages. A comic strip theme was developed with characters illustrating different scenarios and solutions. The resulting piece of promotional design is both visually striking, different to the norm but conveys the serious message in a memorable way.
Rossendale Borough Council
Complete re-branding of the main Council identity. Implementation across all communication material, signage and livery.
Rossendale Council required a complete re-branding to reflect the big change in management and direction that was being undertaken. A positive and modern corporate identity was required to enforce the change.
The solution is a move away from the usual coat of arms that adorn many Councils’ brands. Instead, a modern and lively logo ‘Rossendale Alive’ was developed to illustrate this positive attitude.
To maintain consistency across its implementation, a brand manual was designed outlining colours, fonts, layout styles, rules and restrictions. Three years on the identity is flourishing and the strong foundations means the identity remains as consistent now as it did when it was launched.