Service Providers / Consultants | Northstar Design
Bowland Farm – Brand Development & Website Design for a Lancashire based Company
We were asked to create an identity for a new business ‘Bowland Farm’. The aim of Bowland Farm is to bring a farm experience to you, whether it’s their mobile farmyard or their hatching for schools programme, they encourage a friendly learning environment.
An identity was developed that reflected the fun learning experience. A series of illustrated farm animals were created for the logo making it easily distinctive and attractive to both children and adults alike. A series of figures were also developed for the extended marketing communications. Both elements are used for other forms of communication such as signage. labels, educational items, and on the website.
Development of a company branding and suite of communication literature
• Corporate Identity • Communication Literature Design • online E-learning
The National Centre for Diversity (NCD) is a rapidly expanding and successful business delivering training and consultancy to businesses on all matters of Equality, Diversity and Inclusion in the work Place. The result of this expansion was the need for the following design support services:
- Realignment of the brand positioning
- Stronger communication of their core brand values
- Establishing of brand identity guidelines
- Creation of a communication literature style
- Development of interactive e-learning courses
The project covered the development of the main company logo plus a series of sub brands (relating to the awards that they have such as; Investors in Diversity. Leaders In diversity). Creation of a uniform corporate identity that covered the use of fonts, colours, marketing messages, images, Literature templates and a series on online E-learning packages.
- Strong, consistent brand
- Creation of communication and marketing collateral is now easier to process and output is consistent
- Messages are delivered consistently and preciselyto customers
- Better targeting of customers
Business startup design package – Enabling Transitions Consultants.
* Logo design • Web Design • Printing
Enabling Transitions are a small management & change consultants based in Preston, Lancashire. As a small business startup the client recognised the need for: a strong memorable brand; attractive literature and stationery; a professional website; but most importantly, all of this on a very tight budget.
Getting your branding right does mean making a small investment in quality design at the outset, but the dividends it pays can be tremendous for the business. With good design, the client is able to operate professionally and build confidence in the people they meet and service. Good design also means messages are clear and the personality and positioning of the business can be developed.
We combine experience with streamlined services to help deliver effective solutions. Our design experience means we can identify the marketing issues quickly and develop effective solutions. For business startup websites we use WordPress which allows us to create powerful and scalable sites that are easily updated by the client. Finally, our Printing.com operation gives customers some of the most competitive print prices around today.
Corporate Identity Design – Tooks Chambers
• Brand Design • Stationery Print • Literature Printing
Tooks Chambers is a large, modern set of barristers united in their commitment to access to justice and representation without fear or favour. Founded in1984 their work has an emphasis on protecting the individual against the interests of the state.
We provided a complete re-design of their identity and its applicaion across key communication items such as stationery, information literature and case folders. The solution was to pursue a clean, uncluttered ‘logotype’ design. The typographic solution is uniquely ‘Tooks’ and was selected over proposals with symbols and logos, etc. The thinking behind this simple approach was that the Tooks name has gravitas and any frippery such as symbols would just be trying too hard.
Company Branding Design – Positive Practice Accountants
• Stationery Printing • Branding
Positive Practice Accountants are an East Lancashire and West Yorkshire based company specialising in accountancy services mainly for small to medium sized businesses. They give quality advice and support from filing a Tax Return to fully auditing business accounts.
Due to a restructuring of the business they required a new company logo to position them selves as a modern, forward thinking accountants. Of the various designs proposed they opted for the combination of a symbol and logotype. Initial proposals utilised images of trees and plants to represent growth. These however were simplified to a more stylised version. Two letter P’s back-to-back create the new form which also represents the young shoots of growth. The solution also incorporates a modern rounded typeface. The result is a simple, uncluttered and restrained design. The use of single colour only also gives an air of restraint and simplicity which is what you want from an accountant.
Company Logo Design – Palm Financial Care
* Company Identity • Stationery Printing
Palm Financial Care are an East Lancashire based Independent Financial Services Company specialising in planning for care and your later years. They give quality advice and support for sorting out your financial planning, investment and protection needs.
Due to a refocussing of the business from general financial planning to services for focussed on planning for Care and old age, they required a logo that would present them with a softer, more caring appearance. The solution encompassed a loose hand drawn logo of an open hand plus typographic combination. The typeface and colours selected were carefully chosen for their friendly appearance. The result delivered is a friendly and approachable with a modern touch.