Small Business / Start up | Northstar Design
Conceptual design for ‘BNI Kudos’ Business Networking Burnley
• Concept design • Typography • Copywriting
The BNI Kudos Chapter is a great place for business networking in Burnley & East Lancashire. Northstar has been an active member since 2015 and provides creative support services to the group to help advertise and promote the meetings.
The ‘Wake up and smell the money’ campaign is one of those concepts that works nicely on so many levels. It uses classic advertising fundamentals with interplay between an arresting image and carefully crafted headline. It stops the reader to take stock, think and react. They are left in no doubt what the intention of the advert is for and the potential benefits.
An obvious and cliched choice would have been to opt for images of young thrusting executives exchanging handshakes across a table. Our solution could nut be as far removed from this. It breaks the mould and addresses the two key features of the meetings:
No.1: It’s all about the business being passed and
No.2: The fact that they are early morning starts at 6:45am.
The conceptual process involved;
- Conceptual design
- Layout design & artwork
If you are an East Lancashire based business looking to grow and develop then BNI Kudos can help. We are looking for like minded, high quality businesses. All we ask is for you to come along to one of our meetings and see the power of referral based Networking in action.
For more informations call Ged Lamle on 01282 865333
Bowland Farm – Brand Development & Website Design for a Lancashire based Company
We were asked to create an identity for a new business ‘Bowland Farm’. The aim of Bowland Farm is to bring a farm experience to you, whether it’s their mobile farmyard or their hatching for schools programme, they encourage a friendly learning environment.
An identity was developed that reflected the fun learning experience. A series of illustrated farm animals were created for the logo making it easily distinctive and attractive to both children and adults alike. A series of figures were also developed for the extended marketing communications. Both elements are used for other forms of communication such as signage. labels, educational items, and on the website.
Business startup design package – Enabling Transitions Consultants.
* Logo design • Web Design • Printing
Enabling Transitions are a small management & change consultants based in Preston, Lancashire. As a small business startup the client recognised the need for: a strong memorable brand; attractive literature and stationery; a professional website; but most importantly, all of this on a very tight budget.
Getting your branding right does mean making a small investment in quality design at the outset, but the dividends it pays can be tremendous for the business. With good design, the client is able to operate professionally and build confidence in the people they meet and service. Good design also means messages are clear and the personality and positioning of the business can be developed.
We combine experience with streamlined services to help deliver effective solutions. Our design experience means we can identify the marketing issues quickly and develop effective solutions. For business startup websites we use WordPress which allows us to create powerful and scalable sites that are easily updated by the client. Finally, our Printing.com operation gives customers some of the most competitive print prices around today.
Logo Design – Barrowford Clinical Aesthetics
• Branding • Stationery Printing
Beauty and its pursuit is a very image conscious business. For clinics that offer aesthetic treatments it’s important to get the branding right and appeal to their target audience.
Barrowford Clinical Aesthetics was a new small business and wanted to make sure that the image they portrayed from the outset was the correct one. This is an excellent example of a Small Corporate ID Package on a tight budget. The brief was focussed and clearly defined which meant that we were concentrate on developing strong ideas quickly. The solution of the elaborate heart symbol in pink appeals to the mainly female clientele, and the use of grey and the elegant use of typography give the brand a pleasing visual balance. The designs for promotional postcards and business cards featured stock images which were carefully chosen for the target audience and reflect their aspirations.
Logo Design & Stationery – Christian’s Hair Salon –
• Branding • Stationery Printing
Hairdressing is a very image conscious environment. It’s important for Salons to get their branding right, be distinctive and appeal to their target audience.
Christian’s is an established hair salon in Barrowford, Lancashire, an area containing many salons and a very image conscious clientele. The owner recognised the need to freshen and mix things up a bit and approached Northstar with a narrow brief. They wanted the design to feature a pair of scissors inspired by a pair of victorian gothic embellished scissors (Think ‘Edward Scissorhands).
As with all good design we are always looking for something unique & innovative yet have some depth and meaning. Our solution was to create the elaborate handles of the scissors out of the Clients initials of ‘C and S’. The typographic treatment blends the elements of the handles and blades together for a beautiful, elegant solution with individuality.
Company Branding Design – Positive Practice Accountants
• Stationery Printing • Branding
Positive Practice Accountants are an East Lancashire and West Yorkshire based company specialising in accountancy services mainly for small to medium sized businesses. They give quality advice and support from filing a Tax Return to fully auditing business accounts.
Due to a restructuring of the business they required a new company logo to position them selves as a modern, forward thinking accountants. Of the various designs proposed they opted for the combination of a symbol and logotype. Initial proposals utilised images of trees and plants to represent growth. These however were simplified to a more stylised version. Two letter P’s back-to-back create the new form which also represents the young shoots of growth. The solution also incorporates a modern rounded typeface. The result is a simple, uncluttered and restrained design. The use of single colour only also gives an air of restraint and simplicity which is what you want from an accountant.
Multi-Design Services – Branding, Web Design, Literature Design & Print – Bowland Farm
• Company Identity • Website Design • Literature
Creating innovative brand identities that work effectively across different media is real skill offered by Northstar Design. This logo and brand identity for Bowland Farm and its ‘Hatching 4 Schools Programme’ has been successfully applied across various forms of literature and onto this WordPress based website. http://www.bowlandfarm.co.uk/
The branding conveys a fun personality, appealing to both adults and children. The attractive illustrations were developed in house and help convey this friendly image. They also offer scope and flexibility for future marketing initiatives and further development of the website.
Logo Design & Website Design Solution – Magnum Financial
• Logo Design • Literature • Web site Design • Stationery Printing
Development of a Corporate Identity for a local financial advisers, incorporating; stationery, literature and website design.
Magnum Financial are a financial advisers based in Colne, Lancashire offering a wide range of financial solutions for personal and business customers. They required a professional, modern identity that incorporated a new logo but also a range of visual imagery that could be used to represent the varied nature of their business.
We developed a logo incorporating 3D pebbles or stepping stones – representing the varied nature of their business and their clients’ requirements. The identity is clean, modern and professional but also has an air of very friendliness and approachability.
The branding is further enhanced with the use of stone and pebble imagery. These are used to great effect on the website (http://www.magnumfinancial.co.uk/) where they convey strong marketing messages and benefits of using the company.
The website is a great example of one of our budget sites. Using WordPress, the site has a classic clean layout with strong imagery that ties in well with their logo. Additionally the site also features a full content management section for the client to upload and alter content to the website easily.
Visit Website: www.magnumfinancial.co.uk/
Friendship Mill Beds Website Design
Website Development for Burnley based company Friendship Mill Beds.
This attractive portfolio style website illustrates how a site should ultimately be simple and easy to navigate yet still be visually attractive. The site presents products, stockists and their locations is a simple to navigate website.
The success of the site is enhanced by the use of quality product photography. The client understands that good photography sells and has therefore employed the services of a professional photographer to help build a bespoke room set to portray their products to their maximum effectiveness. A simple yet stylish room sets provide the perfect setting for the beds without being fussy and complicated.
Re-branding of a family manufacturing business of outdoor building
This is a fine example of a branding exercise for a small local company with big aspirations. Heritage Garden Buildings is typical of many businesses. They have a great product and service, but realise that a growing business needs to project the right image. Our design is a neat example of a sympathetic typographic solution. With a little thought and creative execution a distinctive logo was developed that portrayed the right image of class and quality.
The branding is carried onto their website which features a classic clean layout with simple imagery that ties in well with their logo.