Corporate Solutions | Northstar Design
Logo Design & Stationery – Linsole –
• Branding • Corporate Literature
In Manufacturing your branding should reflect the unique aspects of the product. With Linsole, it’s all about the natural choice. We structured the Logo with this aspect in mind.
Linsole is an established Manufacturer in China and they needed to promote their brand effectively in western markets. The owner recognised the need to contact companies with western knowledge and therefore approached Northstar with a narrow brief. They wanted modern branding that would represent their USP of natural rubber (Think rubber and rubber trees).
As with all good design we are always looking for something unique & innovative yet have some depth and meaning. Our solution was create the outline of a rubber tree left and use that to bring some cursive and modern txt to life. The typographic element encompasses the logo and provides definition and clarity.