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Regatta Clothing – Retail promotional scratchcard

retail promotional scratchcard

Client: Regatta Clothing

Requirements: Using scratchcards for a Seasonal Retail Promotion
Solution: Bespoke Scratch card.

For a fashionable sales promotion idea our scratch card prices are stylishly cut!

Regatta clothing have used Scratchcards as a great marketing tool for engaging with their customers. By providing some element of fun and interactivity plus an incentive to purchase products at a reduced price they are a win/win promotional tool for both client and customer .

In this promotional campaign there are no losing cards.  Every card offers the chance of either money off purchases, the chance of a FREE item of Regatta clothing or FREE Regatta Clothing vouchers.

A 30k print run was commissioned which comprised of 15 different variations Each variation was available in different quantities varying from 1 to 23,000.

These cards were printed under a bespoke scratch card solution based on a ‘variable win/lose’ Game. This allowed us to produce and manage all the different quantities of winning and losing cards.