Client: Regatta Clothing
Requirements: Using scratchcards for a Seasonal Retail Promotion
Solution: Bespoke Scratch card.
For a fashionable sales promotion idea our scratch card prices are stylishly cut!
Regatta clothing have used Scratchcards as a great marketing tool for engaging with their customers. By providing some element of fun and interactivity plus an incentive to purchase products at a reduced price they are a win/win promotional tool for both client and customer .
In this promotional campaign there are no losing cards. Every card offers the chance of either money off purchases, the chance of a FREE item of Regatta clothing or FREE Regatta Clothing vouchers.
A 30k print run was commissioned which comprised of 15 different variations Each variation was available in different quantities varying from 1 to 23,000.
These cards were printed under a bespoke scratch card solution based on a ‘variable win/lose’ Game. This allowed us to produce and manage all the different quantities of winning and losing cards.