Scratch card Game Ideas – Product Promotion Launch
Case Study: Scratch card manufacturers UK product promotion campaign
Client: Salon Promotions
Game Format: Classic ‘HOT CARD’ Game
Quantity ordered – 5,010: (4 x 1250 + 10 x hot cards)
Comprising of the following win/lose combinations:
- 2,500 winning cards (2 batches of 1,250) Buy one get one free, 25% off your next purchase
- 2,500 losing cards (2 x 1250),
- 10 Hot cards – Full complementary pack of products.
Salon Promotions is a hair salon products distribution company. They required a campaign to support the introduction of their Neal Wolf Brand and decided that scratch card printing offered a memorable and fun solution. They came to us at Northstar as we’re a scratch card manufacturers UK, with a wealth of experience in this field. We could advise them on the most appropriate and cost effective solution.
Salon promotions commissioned one of our Classic ‘HOT CARD’ Games as it offered the choice to vary winning/loosing combinations with the chance of a big win with one of the ‘Hot cards’. Scratch cards can be more effective than leaflets as they engage with the customer (everyone likes to be a winner!!), are easy to implement and offer the chance of an ‘Instant win’. They were an ideal solution for this campaign.
The cards were distributed to participating salons. Each salon would then hand the cards out to their customers when they made a purchase. Because the cards are given as a thank you to customers and personally hand distributed they are for more effective in their aim to generate interest and increase sales than a standard leaflet.
If you’re looking for Scratch card manufacturers UK? then Call Northstar on 01282 865333.