Client: Lipstick Queen
Requirements: A fun, interactive scratch card for a fashion event.
Solution: Bespoke scratch card printing service.
Using Branded Scratch Cards at a fashion event
Lipstick Queen (an international cosmetics brand) commissioned our scratch card printing service to help promote their brand at a Paris fashion expo.
Lipstick Queen are a very fashion conscious brand and scratch cards were seen as an appropriate marketing tool. They appealed to their youthful target audience, were easy to distribute at the event and the ‘Instant Win’ game was easy to control throughout the time of exhibition – Scratch card printing is just one of the great retail business ideas that Northstar can offer its customers.
The scratch cards were primarily used to create interest in the Lipstick Queen product and generate footfall to the stand. Our solution was a bespoke scratch card printing service. We created a simple win / lose game with a number of variables. The cards were printed at A6 size as the larger format was intended to make more of an impact than smaller regular sizes.
The cards were indeed very successful and succeeded in generating footfall to their in response to visitor numbers to the show.
For more information on our our scratch card printing service or other retail business ideas; Call Northstar Design on 01282 865333