Branding | Northstar Design
Development of a company branding and suite of communication literature
• Corporate Identity • Communication Literature Design • online E-learning
The National Centre for Diversity (NCD) is a rapidly expanding and successful business delivering training and consultancy to businesses on all matters of Equality, Diversity and Inclusion in the work Place. The result of this expansion was the need for the following design support services:
- Realignment of the brand positioning
- Stronger communication of their core brand values
- Establishing of brand identity guidelines
- Creation of a communication literature style
- Development of interactive e-learning courses
The project covered the development of the main company logo plus a series of sub brands (relating to the awards that they have such as; Investors in Diversity. Leaders In diversity). Creation of a uniform corporate identity that covered the use of fonts, colours, marketing messages, images, Literature templates and a series on online E-learning packages.
- Strong, consistent brand
- Creation of communication and marketing collateral is now easier to process and output is consistent
- Messages are delivered consistently and preciselyto customers
- Better targeting of customers
Branding & Website Design – Burwain Sailing Club
• Web Design • Website Management • Content writing
Burwain Sailing Club are one of the North’s leading Sailing Venues. They have ambitions of expanding their membership and open sailing up to as many members of the public as possible, however their old website completely missed the mark for style and content in attracting potential new sailors.
We provided a complete re-design of the website. Using a WordPress theme which we adapted to produce a modern, easily navigable website. By using WordPress it easy to update, maintain and expand in the future. The theme also incorporated many modern features such as sliding images, carousels for selecting information, responsive search features PLUS it is fully mobile device compatible
The style of the site was part of an overal re-branding and marketing overhaul for the club. Visit the site at www.burwain.co.uk
Logo Design – Barrowford Clinical Aesthetics
• Branding • Stationery Printing
Beauty and its pursuit is a very image conscious business. For clinics that offer aesthetic treatments it’s important to get the branding right and appeal to their target audience.
Barrowford Clinical Aesthetics was a new small business and wanted to make sure that the image they portrayed from the outset was the correct one. This is an excellent example of a Small Corporate ID Package on a tight budget. The brief was focussed and clearly defined which meant that we were concentrate on developing strong ideas quickly. The solution of the elaborate heart symbol in pink appeals to the mainly female clientele, and the use of grey and the elegant use of typography give the brand a pleasing visual balance. The designs for promotional postcards and business cards featured stock images which were carefully chosen for the target audience and reflect their aspirations.
Company Branding Design – Positive Practice Accountants
• Stationery Printing • Branding
Positive Practice Accountants are an East Lancashire and West Yorkshire based company specialising in accountancy services mainly for small to medium sized businesses. They give quality advice and support from filing a Tax Return to fully auditing business accounts.
Due to a restructuring of the business they required a new company logo to position them selves as a modern, forward thinking accountants. Of the various designs proposed they opted for the combination of a symbol and logotype. Initial proposals utilised images of trees and plants to represent growth. These however were simplified to a more stylised version. Two letter P’s back-to-back create the new form which also represents the young shoots of growth. The solution also incorporates a modern rounded typeface. The result is a simple, uncluttered and restrained design. The use of single colour only also gives an air of restraint and simplicity which is what you want from an accountant.
Company Logo Design – Palm Financial Care
* Company Identity • Stationery Printing
Palm Financial Care are an East Lancashire based Independent Financial Services Company specialising in planning for care and your later years. They give quality advice and support for sorting out your financial planning, investment and protection needs.
Due to a refocussing of the business from general financial planning to services for focussed on planning for Care and old age, they required a logo that would present them with a softer, more caring appearance. The solution encompassed a loose hand drawn logo of an open hand plus typographic combination. The typeface and colours selected were carefully chosen for their friendly appearance. The result delivered is a friendly and approachable with a modern touch.
Company logo design & Stationery printing – Novus Financial Services
• Logo Design • Stationery Printing
Novus Financial Services are a Harrogate based Independent Financial Services Company. They will look after all your financial planning, investment and protection needs.
Due to a change of name and relocation of the business they required a logo that would present them as a modern, trustworthy business. The solution encompassed a distinctive logo symbol and typographic combination. The colours selected were chosen for their fresher appearance rather than the darker/heavier colours often used by other Financial Services Companies. The result is a crisp clean look with modern lines but still retains an air of authority and trust.
Multi-Design Services – Branding, Web Design, Literature Design & Print – Bowland Farm
• Company Identity • Website Design • Literature
Creating innovative brand identities that work effectively across different media is real skill offered by Northstar Design. This logo and brand identity for Bowland Farm and its ‘Hatching 4 Schools Programme’ has been successfully applied across various forms of literature and onto this WordPress based website. http://www.bowlandfarm.co.uk/
The branding conveys a fun personality, appealing to both adults and children. The attractive illustrations were developed in house and help convey this friendly image. They also offer scope and flexibility for future marketing initiatives and further development of the website.
Logo Design & Website Design Solution – Magnum Financial
• Logo Design • Literature • Web site Design • Stationery Printing
Development of a Corporate Identity for a local financial advisers, incorporating; stationery, literature and website design.
Magnum Financial are a financial advisers based in Colne, Lancashire offering a wide range of financial solutions for personal and business customers. They required a professional, modern identity that incorporated a new logo but also a range of visual imagery that could be used to represent the varied nature of their business.
We developed a logo incorporating 3D pebbles or stepping stones – representing the varied nature of their business and their clients’ requirements. The identity is clean, modern and professional but also has an air of very friendliness and approachability.
The branding is further enhanced with the use of stone and pebble imagery. These are used to great effect on the website (http://www.magnumfinancial.co.uk/) where they convey strong marketing messages and benefits of using the company.
The website is a great example of one of our budget sites. Using WordPress, the site has a classic clean layout with strong imagery that ties in well with their logo. Additionally the site also features a full content management section for the client to upload and alter content to the website easily.
Visit Website: www.magnumfinancial.co.uk/
Creating a brand identity for a fine country hotel
This respected country hotel required an image of quality, luxury and elegance whilst also embracing modern trends and a demanding customer base. The implementation of a classic style with a modern twist has helped the hotel retain its traditional values whilst appealing to a whole new clientele. The branding and literature all play their part in delivering the new image promoting the hotel as a memorable venue to visit, relax and celebrate.
If you would like Northstar to quote on your promotional material telephone Ged Lamle on 01282 865333.
Re-branding of a family manufacturing business of outdoor building
This is a fine example of a branding exercise for a small local company with big aspirations. Heritage Garden Buildings is typical of many businesses. They have a great product and service, but realise that a growing business needs to project the right image. Our design is a neat example of a sympathetic typographic solution. With a little thought and creative execution a distinctive logo was developed that portrayed the right image of class and quality.
The branding is carried onto their website which features a classic clean layout with simple imagery that ties in well with their logo.