Catalogue Design | Northstar Design
Catalogue Design Services – Surridge Sports
• Catalogue Design
Northstar Design is proud to say it has been designing and printing catalogues for Surridge Sports for over 10 years, each time creating a design that is more eye-catching and ‘striking’ than the last.
Last year we decided to step away from the traditional A4 catalogue format and proposed a folded A2 catalogue/wall poster which when opened out displayed the whole range of Rugby or Football kits.
A successful catalogue should above all be simple to navigate, find the product you want and quickly aid you to make a decision. These catalogues do this effortlessly. A combination of a clean grid layout, quality product photography that show the clothing off to maximum effectiveness and crisp typography make locating products easy.
To top it all off, two striking and contrasting covers were developed to give personality to the Surridge brand. The football cover uses a specially commissioned illustration which harks back to the classic shoot comics – a homage to Surridge’s history as a sports equipment brand. The rugby catalogue’s alternative use of photography and ‘Best Game Ever’ statement aims to position the brand with positive attitude.
Re-branding of a family manufacturing business of outdoor building
This is a fine example of a branding exercise for a small local company with big aspirations. Heritage Garden Buildings is typical of many businesses. They have a great product and service, but realise that a growing business needs to project the right image. Our design is a neat example of a sympathetic typographic solution. With a little thought and creative execution a distinctive logo was developed that portrayed the right image of class and quality.
The branding is carried onto their website which features a classic clean layout with simple imagery that ties in well with their logo.
Catalogue design & Print services for a Lancashire based manufacturer of food display systems
• Design • Art Direction • Print
CED Fabrications – A Lancashire based manufacturer are one of the UKs largest suppliers of catering display equipment. Their existing catalogues had been developed some years previously and were seriously showing their age. They required a fresh design solution that would present the information in an attractive way but would also be user friendly and functional.
The basic brief was to develop a suite of catalogues for their 3 main product areas that together would form a strong brand image. New photography was commissioned which helps display the products to their maximum potential. and a clean, efficient layout was created for the main product pages.
On this project a full catalogue service was provided by Northstar, including; art direction of photography, design, artwork, project management and print. Our service takes all the hassle out of producing catalogues.
Surridge Sport Product Catalogue Design
Surridge Sport – football, rugby & cricket catalogues
3 x 40 page A4 product catalogues, full colour.
Surridge Sport is a fast growing supplier of team wear for the three most popular sports of football, cricket and rugby. Its target audience is the vast number of amateur sports clubs throughout the UK. Read more…
SDL Trophies Sporting Greats Product Catalogue
100 page, A4 Trophy catalogue.
Full colour, matt laminated cover with foil blocking, perfect bound.
With over 500 trophies and awards to display, a catalogue of this nature is serious business. It requires the highest attention to detail, design, photography and project management to bring it successfully to market.
As catalogue designers, Northstar provides a complete end-to-end service for its client SDL Trophies. Detailed design layouts, photography, art direction, product management, artwork, photo retouching and strict checking procedures are all part of our service. The end result is a catalogue of consistency, where every product is illustrated to its maximum effectiveness.
EAW Silver – Product catalogue
20 page, A4 landscape catalogue. Full colour, gloss laminated cover.
High quality, consistency, attractive presentation. These were the 3 main criteria our client EAW Silver demanded at the outset for the production of their silverware catalogue. Unfortunately, they also had a very tight budget!
Never afraid to rise to the challenge, it’s situations like this where we excel and love a challenge. All the studio photography was controlled in-house to maintain high quality consistent images. The catalogue contains over 100 high value, some with a retail value in excess of £7000, so the visual representation needed to be top-drawer.
The result is an elegant well balanced catalogue that oozes style and quality.