literature | Northstar Design
Branding, Stationery, Literature & Display Design – SB Skills Solutions
• Branding • Literature Design • Exhibition graphics & display system
SB Skills Solutions is a UK wide training company, providing training and qualifications specifically for the construction industry, warehousing and local Government. As part of a management buyout, the company wanted to portray a new image but still have some link with the old branding. A completely new logo was developed but utilised similar colour palette to the old design to signal some element of continuation and link with the old company.
As the company has grown they require design support for a series of communication aids:
- Service brochures
- Training Manuals
- Direct Mail
- Exhibition display graphics and panels
- Strong, consistent brand
- Creation of a standardised and distinctive set of graphic elements that are used across all forms of communication
- Consistent brand values
- Messages better communicated
Flexi display system – Design and supply
Development of a company branding and suite of communication literature
• Corporate Identity • Communication Literature Design • online E-learning
The National Centre for Diversity (NCD) is a rapidly expanding and successful business delivering training and consultancy to businesses on all matters of Equality, Diversity and Inclusion in the work Place. The result of this expansion was the need for the following design support services:
- Realignment of the brand positioning
- Stronger communication of their core brand values
- Establishing of brand identity guidelines
- Creation of a communication literature style
- Development of interactive e-learning courses
The project covered the development of the main company logo plus a series of sub brands (relating to the awards that they have such as; Investors in Diversity. Leaders In diversity). Creation of a uniform corporate identity that covered the use of fonts, colours, marketing messages, images, Literature templates and a series on online E-learning packages.
- Strong, consistent brand
- Creation of communication and marketing collateral is now easier to process and output is consistent
- Messages are delivered consistently and preciselyto customers
- Better targeting of customers
Corporate Identity Design – Tooks Chambers
• Brand Design • Stationery Print • Literature Printing
Tooks Chambers is a large, modern set of barristers united in their commitment to access to justice and representation without fear or favour. Founded in1984 their work has an emphasis on protecting the individual against the interests of the state.
We provided a complete re-design of their identity and its applicaion across key communication items such as stationery, information literature and case folders. The solution was to pursue a clean, uncluttered ‘logotype’ design. The typographic solution is uniquely ‘Tooks’ and was selected over proposals with symbols and logos, etc. The thinking behind this simple approach was that the Tooks name has gravitas and any frippery such as symbols would just be trying too hard.
Creating a brand identity for a fine country hotel
This respected country hotel required an image of quality, luxury and elegance whilst also embracing modern trends and a demanding customer base. The implementation of a classic style with a modern twist has helped the hotel retain its traditional values whilst appealing to a whole new clientele. The branding and literature all play their part in delivering the new image promoting the hotel as a memorable venue to visit, relax and celebrate.
If you would like Northstar to quote on your promotional material telephone Ged Lamle on 01282 865333.
Re-branding of a family manufacturing business of outdoor building
This is a fine example of a branding exercise for a small local company with big aspirations. Heritage Garden Buildings is typical of many businesses. They have a great product and service, but realise that a growing business needs to project the right image. Our design is a neat example of a sympathetic typographic solution. With a little thought and creative execution a distinctive logo was developed that portrayed the right image of class and quality.
The branding is carried onto their website which features a classic clean layout with simple imagery that ties in well with their logo.
Catalogue design & Print services for a Lancashire based manufacturer of food display systems
• Design • Art Direction • Print
CED Fabrications – A Lancashire based manufacturer are one of the UKs largest suppliers of catering display equipment. Their existing catalogues had been developed some years previously and were seriously showing their age. They required a fresh design solution that would present the information in an attractive way but would also be user friendly and functional.
The basic brief was to develop a suite of catalogues for their 3 main product areas that together would form a strong brand image. New photography was commissioned which helps display the products to their maximum potential. and a clean, efficient layout was created for the main product pages.
On this project a full catalogue service was provided by Northstar, including; art direction of photography, design, artwork, project management and print. Our service takes all the hassle out of producing catalogues.
Annual report design and production services – Not-for-profit organisation
• 74 page A4 Annual Report • 3 colour print • perfect bound.
The GSCC are public body responsible for the standards of social care within the UK. As part of their remit the Council has to design an Annual Report and Accounts to comply with their regulatory commitments.
They asked Northstar Design to create an annual report that accurately reflected their high standards of professionalism and dedication – all within a tight timescale and design budget. To this end Northstar created n annual report that utilised their branding as an abstract design element to give movement and pace to the pages of the report.
Soft greys and tints of the organsiation’s corporate colours help to soften the presentation of the information and make the annual report light and easy to read.
Central Lancashire City Region promotional literature
New brand identity and promotional brochure design and print.
When is living in the city the same as living in the country? When you live in the Central Lancashire City Region. The brief for Northstar was to create a brand identity and promotional brochure to extol the benefits of Central Lancashire as a city region.
Central Lancashire has all the benefits of both city and country living – with acres of unspoilt countryside within minutes of each of the urban centres. And for committed countryphiles the reverse is true should they wish a night at the Opera or some serious shopping to do.
The brand identity features concentric rings depicting coast, city and countryside. The promotional brochure picks up on these themes and colours in presenting Central Lancashire as a great place to live, work and do business.
Promotional literature for an ant-racism in football organisation
Promotional literature in support of Kick It Out National anti-racism Week of Action.
Kick It Out is an organisation promoting Anti Racism in football at grass roots and professional levels. To coincide with their Week of Action the organisation requires supporting promotional literature including, leaflet, poster and brochure to inform, change perceptions and create awareness of their campaign. The information is targeted to a wide audience and is designed to appeal to both young and old.
Northstar Design has created promotional literature with a strong visual style that is modern and upbeat. The messages of equality, fairness and inclusiveness are presented in a lively manner to appeal to the wide audience but do not lose sight of the serious messages to be communicated.
Rossendale Borough Council
Complete re-branding of the main Council identity. Implementation across all communication material, signage and livery.
Rossendale Council required a complete re-branding to reflect the big change in management and direction that was being undertaken. A positive and modern corporate identity was required to enforce the change.
The solution is a move away from the usual coat of arms that adorn many Councils’ brands. Instead, a modern and lively logo ‘Rossendale Alive’ was developed to illustrate this positive attitude.
To maintain consistency across its implementation, a brand manual was designed outlining colours, fonts, layout styles, rules and restrictions. Three years on the identity is flourishing and the strong foundations means the identity remains as consistent now as it did when it was launched.