promotional design | Northstar Design
Communication Literature and Displays Design – Football Against Racism in Europe (FARE)
• Conference Display banners • Anti racism Booklet • Fanzines
FARE (Football Against Racism in Europe) is an organisation with a very powerful message to communicate, addressing the issues of Racism within Football. They use major football events such as The Champions League and The Euros Championship to communicate their messages to Clubs, fans, stakeholders and the general Footballing family. Therefore the designs and service levels need to be of the highest standard
Northstar has supported FARE for the past 4 years on various projects, including designs for conferences, fanzines and information booklets. In each case the designs need to communicate effectively both visually and in the words and layouts used.
Creating a brand identity for a fine country hotel
This respected country hotel required an image of quality, luxury and elegance whilst also embracing modern trends and a demanding customer base. The implementation of a classic style with a modern twist has helped the hotel retain its traditional values whilst appealing to a whole new clientele. The branding and literature all play their part in delivering the new image promoting the hotel as a memorable venue to visit, relax and celebrate.
If you would like Northstar to quote on your promotional material telephone Ged Lamle on 01282 865333.
Development of a Brand Identity and sales literature for a specialist high level maintenance and restoration company based in Lancashire.
If you just happen to have a tall spire attached to your property and need it maintaining, then these are the people to call. Their quality restoration skills, and specialist knowledge demanded a very professional brand image and logo. Our solution creates a thoroughly high quality look. The branding is carried onto their promotional brochure which features a classic clean cut layout. The strength of the branding is the effortless and classic typography which underpins all the layouts. Finally we helped print this piece through our printing.com operation.
Annual report design and production services – Not-for-profit organisation
• 74 page A4 Annual Report • 3 colour print • perfect bound.
The GSCC are public body responsible for the standards of social care within the UK. As part of their remit the Council has to design an Annual Report and Accounts to comply with their regulatory commitments.
They asked Northstar Design to create an annual report that accurately reflected their high standards of professionalism and dedication – all within a tight timescale and design budget. To this end Northstar created n annual report that utilised their branding as an abstract design element to give movement and pace to the pages of the report.
Soft greys and tints of the organsiation’s corporate colours help to soften the presentation of the information and make the annual report light and easy to read.
Central Lancashire City Region promotional literature
New brand identity and promotional brochure design and print.
When is living in the city the same as living in the country? When you live in the Central Lancashire City Region. The brief for Northstar was to create a brand identity and promotional brochure to extol the benefits of Central Lancashire as a city region.
Central Lancashire has all the benefits of both city and country living – with acres of unspoilt countryside within minutes of each of the urban centres. And for committed countryphiles the reverse is true should they wish a night at the Opera or some serious shopping to do.
The brand identity features concentric rings depicting coast, city and countryside. The promotional brochure picks up on these themes and colours in presenting Central Lancashire as a great place to live, work and do business.
Promotional literature for an ant-racism in football organisation
Promotional literature in support of Kick It Out National anti-racism Week of Action.
Kick It Out is an organisation promoting Anti Racism in football at grass roots and professional levels. To coincide with their Week of Action the organisation requires supporting promotional literature including, leaflet, poster and brochure to inform, change perceptions and create awareness of their campaign. The information is targeted to a wide audience and is designed to appeal to both young and old.
Northstar Design has created promotional literature with a strong visual style that is modern and upbeat. The messages of equality, fairness and inclusiveness are presented in a lively manner to appeal to the wide audience but do not lose sight of the serious messages to be communicated.
Equality Human Rights Commission promotional literature
Promotional literature for the launch of the Transformation at Work Agenda initiative.
The focus of this suite of promotional literature was to illustrate to employers the issues regarding changing working practices for future business growth. The client required an original approach that could encapsulate the theme but steer clear of the usual hackneyed photographic solutions of people at work.
Our solution was to present the themes and benefits through the use of illustration. This medium is perfect for presenting conceptual messages. A comic strip theme was developed with characters illustrating different scenarios and solutions. The resulting piece of promotional design is both visually striking, different to the norm but conveys the serious message in a memorable way.
Rossendale Borough Council
Complete re-branding of the main Council identity. Implementation across all communication material, signage and livery.
Rossendale Council required a complete re-branding to reflect the big change in management and direction that was being undertaken. A positive and modern corporate identity was required to enforce the change.
The solution is a move away from the usual coat of arms that adorn many Councils’ brands. Instead, a modern and lively logo ‘Rossendale Alive’ was developed to illustrate this positive attitude.
To maintain consistency across its implementation, a brand manual was designed outlining colours, fonts, layout styles, rules and restrictions. Three years on the identity is flourishing and the strong foundations means the identity remains as consistent now as it did when it was launched.