Branding & Logo Design
Corporate Identity Design – Tooks Chambers
• Brand Design • Stationery Print • Literature Printing
Tooks Chambers is a large, modern set of barristers united in their commitment to access to justice and representation without fear or favour. Founded in1984 their work has an emphasis on protecting the individual against the interests of the state.
We provided a complete re-design of their identity and its applicaion across key communication items such as stationery, information literature and case folders. The solution was to pursue a clean, uncluttered ‘logotype’ design. The typographic solution is uniquely ‘Tooks’ and was selected over proposals with symbols and logos, etc. The thinking behind this simple approach was that the Tooks name has gravitas and any frippery such as symbols would just be trying too hard.