Scratch card Printing game Idea 5: Sports Bar Promotional campaign
Scratch Card Printing Case Study – Sports Bar, Customer Relationship Development Campaign
Client: Alleykatz Sports Bar
Game Format: Classic ‘HOT CARD’ Game
Quantity ordered – 5,010: (4 x 1250 + 10 x hot cards)
Comprising of the following win combinations:
- 1,250 winning cards: Free drink style 1
- 1,250 winning cards: Free drink style 2
- 1,250 winning cards: Free drink style 3
- 1,250 winning cards: Free drink style 4
- 10 Hot cards – FREE HIGH VALUE DRINK.
Alleykatz Sports Bar ran a promotional to run in conjunction with the Football World Cup. The Cards had a football theme which were given with purchases. The cards offered the chance of a free drink with their next purchase or allowed them to collect a whole set of 4 cards (of which there were 4 versions) which when presented together would allow the user to upgrade. The Hot cards (Lionel Messi) were the ones to look out for and these gave away FREE drinks to the winner.
They used our Classic ‘HOT CARD’ Game as it offered the choice to vary winning/loosing combinations with the chance of the big win.