Marketing scratch cards
A POWERFUL OPTION IN YOUR MARKETING TOOL BOX!
A marketing scratch card can be widely used as a promotional tool by businesses to increase customer engagement and drive sales. However, the real power and benefit is that scratch cards can provide a way for businesses to manage and control their marketing efforts as well as get an accurate measure of the return on investment.
By monitoring the number of cards distributed and redeemed, businesses can gain valuable insights into the effectiveness of their marketing, customer preferences and adjust their strategies accordingly. They also represent a great opportunity for gathering important customer information and data.
Use them in mailings, handed out in-store or at events to generate excitement and anticipation among customers.
By their nature marketing scratch cards usually require variable data and unique codes which making either a Bespoke Solution or Numbered/variable data card the best option to chose.
Create targeted sales & gather customer information
Using a marketing scratch card for customer data collection.
To the casual observer these cards for Uniqlo appear like any other promotional scratch card. However, the primary reason for the marketing scratch card was not to create sales but was to gather customer profile data of age, gender, preferences, likes & dislikes etc. With a unique redeemable code under the scratch panel, a print run of 750,000 cards distributed across 16 UK stores the cards drove customers to the main website were able take a real snap shot of their customer segments in a very short space of time. as well as create some sales and in the process.
Marketing Promotion Campaign
These scratch cards cards were part of a marketing campaign by Leamington Spa BID to drum up business for the local retailers in the BID district during the lead up to Christmas. The scratch cards were distributed via the retailers and other outlets to encourage footfall both during and after the Christmas period. Winning card prizes were redeemable at over 20 retailers and ranged from a free coffee at the local café, a 2 for 1 meal at the local pub to a discount at the local hairdressers. As a marketing tool these cards created vital footfall and sales but also cemented relationships between retailers and also illustrated to them the BID’s ability to be innovative in the support they provided.