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Personalised digital print with variable data
UNIQUE CODES • VARIABLE DATA • BAR CODES
Personalised digital print creates so many marketing opportunities for businesses. We’re talking ‘variable data’, with each item produced having a different name, code or instruction printed. Typical applications of personalised / variable data include: Mail merging customer data for a direct mail campaign, Applying Unique Codes for redeeming online, Registering sales with Unique Barcodes, or guiding customers to your website with a Unique QR Code.
At Northstar we have considerable experience incorporating all types of variable data onto a wide range of printed products and formats. From simple voucher codes applied randomly, to very structured campaigns with reference codes, sequential numbering and controlled supply of items.
Our personalised digital print & variable data solutions are wide-ranging. Every businesses usually has very specific requirements which means each project is quoted for individually. For prices, help or advice use the enquiry button below. Or contact our variable data experts on 01257 786660.
Printing variable data - Different formats
WITH PERSONALISED DIGITAL PRINT AND VARIABLE DATA, EVERY PRINTED ITEM CAN BE UNIQUE

BAR CODES & QR CODES
Personalise your print with a unique bar code or QR code.
Bar codes are a great way of delivering single use codes. Ideally used in retail and leisure environments they can help track customer activity, provide access to services or administer discounts.
We offer a wide range of bar codes to suit your system: EAN 13, Code 39, Code 128, UCCEAN, etc
You supply the list of codes and we’ll convert them to the correct barcode style and export onto the piece of print.
QR codes are a great way of enhancing your customer experience.
Users can be directed to specific web pages, social media posts or access store coupons etc.
A QR code offers convenience – Â a simple scan on a phone and a user has access to your website.
For you, QR Codes provide opportunities for valuable data gathering and metrics for understanding customer activity.
We can incorporate QR codes on most forms of print.

MAIL MERGED DATA
If you’re looking to run a direct mail campaign, we can help ensure that all the data flow and integration is carefully managed from excel file through to final printed item.
> Mail merging: Names & addresses on letters, envelopes and labels
> Variable data integration: Unique codes, bar codes and QR codes
> Full colour print: Digital print or digital over litho
> Project management: Set-up, testing and implementation.

UNIQUE NUMBERING
Single use unique codes printed onto cards, mailers, stationery, etc can be used to gain access to products, services or discounts.
It’s important that the application is 100% reliable and fully tried & tested. Northstar has this experience, helping our clients distribute millions of unique codes and data to their customers across a wide range of printed material.
> Different types of application: Visible and hidden data (using scratch card technology)
> Wide range of uses: Voucher cards, top up cards, access codes
> Project management: Set-up, testing and application
> Flexible solutions: From 1 to 1 million codes we can cater for both ends of the spectrum.

PERSONALISED LITERATURE
Sometimes it pays dividends to go that extra mile and get personal with your customer. Our digital printing solutions allows for each piece of print to be individually tailored. Either by addressing the recipient by name, or by tailoring the product offering to a person’s requirements. However sophisticated you want to be with your data, the options available are endless.
> Multi-field integration: Full Personalisation
> Vary more than just text: Change images and graphics across the printed items.
CAN’T FIND WHAT YOU ARE LOOKING FOR? SEND US AN ENQUIRY.
Examples of using personalised digital print & variable data.

Mailing Labels using merged data from excel.

Voucher cards using unique bar codes for redeeming discounts in-store

Asset labels using variable data. Use of individual QR codes allows for identification & management of facilities

Scratch cards with unique codes for redeeming prizes and discounts on-line.

Promotional literature with QR codes. Vary the URL’s to drive people to different web pages
More printing services
PRINT • SIGNAGE • EXHIBIT & DISPLAY • SCRATCH CARDS • PROMO
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