Promotional Scratch card printing UK manufacturer
WE PRINT SCRATCH CARDS FOR MARKETING & PROMOTIONS
If you’re considering a new marketing promotion, consider how a scratch card can be used to spearhead the campaign. Northstar can bring their extensive scratch card printing & UK market knowledge to create an interactive customer experience to help promote your product and business.
A well crafted scratch card campaign can engage with your customers far better than more standard forms of promotion. It can create a buzz around your brand and help generate sales and interest.
As well as helping sell more they are great for developing customer retention, increasing footfall in your shop, or attract customers to your website. They are a fun promotional solution.
Scratch cards are great for promoting bars, clubs & restaurants. Use them to create footfall, or reward customers once they are buy with an incentive to come back again. These scratch cards for Revolution bar in Manchester were targeted specifically at its younger market.
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Businesses also love a scratch card. Even more sober and conservative brands have used them to create interest. Here Unisys used them at an exhibition to create footfall to their exhibition stand, but they could equally have been used to drive customers to their website. More…
In a competitive market it’s no mystery as to why scratch cards can give you an edge. – This example for the Mouse Trap not only looks great but the concept of mystery and intrigue works a treat as the user carefully reveals the prizes on offer.
High street brand Boux Avenue have used scratch cards numerous times over the years to create footfall to their stores. Offering different discounts these examples and fun, bright and attractive – all key elements to the perfect scratch card. More…
IDEAS FOR PRIZES AND WHERE TO USE SCRATCH CARDS
Scratch card printing UK promotion
THINGS TO CONSIDER
Define your promotion goals.
Before embarking on a scratch card promotion, a good question to ask is; “what is it that I am trying to achieve?” Do you want to generate more sales, create customer retention, increase footfall in your shop, or attract customers to your website? Once you know your goals you can start to devise your game. We can support campaigns of all sizes and complexities from small one-off instant win style games or complex variable data scratch card printing UK wide coverage
Return on Investment.
In its simplest form a scratch card is a fun way to engage with your customer. They help create a buzz and excitement with your brand. Most scratch card promotion ideas normally reward the recipient. This could be a gift or prize, money off a purchase, or an experience with your company. However, if used correctly they can offer equally as much back to you in repeat business, customer retention, or even some valuable customer data (which you can use for future marketing).
If you give a little – you can hopefully get a lot back!
We have a host of solutions and solution suitable for all types of complexity and budget. Consider the structure of the scratch card game: Do you opt for lots of losers and few star prizes; OR maybe you have many winners of low value. Consider know what you can afford to give away and what you aim to expect in return. Other things to consider include:
Number of variations (i.e. winners/losers) • Quantity per variation • Card size • Supply of cards (mixed on non-mixed) • How customers redeem their prize.
Once you have formulated a plan, we can then help you select the best solution from one of our products:
More ways to use scratch cards
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Scratch card printing UK Resources
EXPLORE MORE...FORMATS, EXAMPLES, HINTS & TIPS
There are many examples displayed in our Scratch Card Examples page.
If you need legal information about creating a lottery style game then visit the Gambling Commission Website.
For more information on the best scratch card solution, contact our studio on 01257 786660, or complete the enquiry form below.