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Training | Northstar Design

SB Skills – Branding, Literature and Exhibition design

Branding, Stationery, Literature & Display Design – SB Skills Solutions

• Branding • Literature Design • Exhibition graphics & display system


SB Skills Solutions is a UK wide training company, providing training and qualifications specifically for the construction industry, warehousing and local Government. As part of a management buyout, the company wanted to portray a new image but still have some link with the old branding. A completely new logo was developed but utilised similar colour palette to the old design to signal some element of continuation and link with the old company.
As the company has grown they require design support for a series of communication aids:

  • Stationery
  • Service brochures
  • Training Manuals
  • Direct Mail
  • Exhibition display graphics and panels

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Client Benefits:

  • Strong, consistent brand
  • Creation of a standardised and distinctive set of graphic elements that are used across all forms of communication
  • Consistent brand values
  • Messages better communicated

Flexi display system – Design and supply

Curved, Flexi display system

Curved, Flexi display system

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National Centre for Diversity (NCD) – Corporate Identity Design

Development of a company branding and suite of communication literature

• Corporate Identity • Communication Literature Design • online E-learning


The National Centre for Diversity (NCD) is a rapidly expanding and successful business delivering training and consultancy to businesses on all matters of Equality, Diversity and Inclusion in the work Place. The result of this expansion was the need for the following design support services:

  • Realignment of the brand positioning
  • Stronger communication of their core brand values
  • Establishing of  brand identity guidelines
  • Creation of a communication literature style
  • Development of interactive e-learning courses

The project covered the development of the main company logo plus a series of sub brands (relating to the awards that they have such as; Investors in Diversity. Leaders In diversity). Creation of a uniform corporate identity that covered the use of fonts, colours, marketing messages, images, Literature templates and a series on online E-learning packages.

 

Client Benefits:

  • Strong, consistent brand
  • Creation of communication and marketing collateral is now easier to process and output is consistent
  • Messages are delivered consistently and preciselyto customers
  • Better targeting of customers

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