What is a ‘landing page’ and how can it help my business?

A website landing page design is created to receive traffic from external links from other online sources or conventional offline marketing activities. The landing page usually has some end-game in mind. This could be an opportunity to purchase a product or service, or maybe complete an application form. The users interest from the external source is directed to the landing page where they (hopefully) progress and action a response.

Links to a website landing page design are normally part of an organised online strategy and can be wide-ranging. Links can be from social media posts or adverts on platforms such as Facebook, TikTok and Instagram. Alternatively, they could be from an authoritative website that you’ve agreed to have reciprocal links with. More conventionally, links can be generated with QR codes, featured web addresses or even from an email marketing campaign. Whatever the method used to create the traffic the website landing page design will normally display content that is a logical extension of the advertisement, or information that the user viewed.

When and where should I use a Landing page?

Landing pages can be introduced as part of an existing website.  This is normally a straight forward solution as everything can be easily controlled and monitored within your existing website framework. Alternatively, we can also set about creating a whole new ‘mini’ website which just focusses on the issue at hand. This could be under its own web address  for even greater anonymity nit could be

As well as creating fully responsive website designs, we ensure that the design reflects your brand identity and instils trust. Importantly, we take care to ensure the structure and layout allows easy navigation and logical display information, products and services. We also  make it easy for visitors to progress with enquiries and contact you.