Design and marketing topics and ideas for promoting business
Christmas Gift Vouchers, loyalty cards
Here’s the thing, we have printed thousands of gift vouchers over the years, and the difference between a decent one and a terrible one is night and day. Nobody wants to give someone a flimsy bit of paper that looks like it came out of a home printer, you want something that feels like an...Continue reading→
Black Friday Print Campaigns
At Northstar Design, we have seen it all – retailers panic-buying promotional materials at the last minute, only to watch their competitors clean up because they had the right print campaign running at the right time. Here's the thing: Black Friday is not just another sale weekend anymore. It has become the make-or-break moment that...Continue reading→
Give your Christmas marketing a bit of sparkle
Do the work now and thank yourself later in the festive period Nothing snuffs out the Christmas spirit like last minute chaos. You’re still using summer web copy and photos whilst your competitors have already nailed the seasonal vibe. Get as much done as possible before the rush hits. Write the cosy copy, snap the...Continue reading→
Large format printing – When it’s good to go BIG
Why size actually matters at events Here’s the thing at any decent-sized event, you are competing with everyone else for eyeballs. Small displays get lost in the crowd. Large format printing cuts through all that noise. Think about the last trade show you visited. Which stands do you remember? Probably the ones with the biggest,...Continue reading→
Menu design – Ideas, planning & methodology
Is your menu carrying dead weight? Not all dishes are made equal. Some fly out of the kitchen, others rarely get past the fridge doors. Some make you money and others eat the bottom line. The key is identifying these dishes and making sure they all have a purpose on your menu. That’s where the...Continue reading→
Scratch card marketing – An engaging & fun way to promote business
Why Scratch Cards Still Work in 2025 Whilst everyone is banging on about the latest digital trends, scratch cards are quietly delivering results that would make most marketing managers weep with joy. Why? Because they tap into something primal, that childlike excitement of not knowing what is underneath. Think about it. In a world where...Continue reading→
Lottery cards printing – St Mirren FC
Lottery cards are a great way to raise funds for your club or charity. Client: St Mirren FC. Solution: Bespoke scratch cards. St. Mirren FC used lottery cards to help raise funds for the clubs’s coffers. The printed scratch cards were sold at home matches with a cover price of £1 giving fans the chance...Continue reading→