Why businesses use a brand & marketing communications strategy?
As a well established design consultancy in Lancashire Northstar has the experience to develop business brands through a structured brand and marketing communications strategy. Without a brand strategy you may find your marketing varies in its consistency, style, messages, confuse your customer or focus effort in the wrong direction. A focussed brand and marketing communications strategy helps build your identity from the ground up. It identifies clear routes for marketing communications meaning you focus your budgets where it gives the best return.
Our strategic approach analyses your core marketing objectives, brand principals and touch points with your customer. This analysis results in a focussed creative brief which we use for developing the marketing communications.
Making Brands shine brighter with a strategic brand approach
A brand strategy allows you to know the direction you're going in and the best routes to market. your business. We develop a strategy that focusses marketing efforts allowing you to compete against more colourful and louder competition.
To us your brand personality that your audience understands and relatse to is vitally important. The more consistent the personality, communication and messages then you can turn more casual customers into loyal regular customers. It's all about knowing, liking and trusting your brand.
Check out the 8 key creative steps below that we employ to develop a brand strategy.
Get back to basics with a SWOT analysis. It's how we understand what your
Internal Strengths & Weaknesses are and the external Opportunities and Threats that you face.
When building a picture of where your business fits within the marketplace it’s important to always consider these 4 key pillars. SWOT analysis is our first step to discovering who you are.
TARGET AUDIENCE
What Is a Target Audience?
Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your
marketing campaigns.
Your target audience may be dictated by age, gender, income, location, interests or a myriad of other factors. We create the designs that appeal to this audience.
POSITIONING
Positioning refers to the place that a brand occupies in the minds of the
customers and how it is distinguished from the products of the competitors.
It's different from the concept of brand awareness in that it encompasses the 4 p's of product, price, place and promotion.
VISUAL STYLE
Command attention with eye catching and memorable design.
It’s easy to overlook advertisements or marketing, so force people to take a second glance.
We combine thought provoking headlines and visually stimulating imagery to
grab attention and reinforce your message.
TONE OF VOICE
How you speak to your customers is as much your brand as your logo, imagery and the colours that you use.
Are you speaking your target customer's language? There are so many ways to communicate, whether it's to be funny, persuasive, loud & brash, or quiet & understated. The tone you set speaks volumes about your brand and we can help you find your voice.
TYPOGRAPHY
Give your messages greater impact and clarity with distinctive and attractive typography.
Good typography allows you to create structure and deliver your messages effectively.
Sometimes you may want to think BIG, or sometimes you need a carefully structured hierarchy to your type to convey your messages.
BRAND PERSONALITY
Try not to follow the crowd but be distinctive. Match your customers journey with imagery, graphics and messages that deliver your values with real appeal and personality.
The personality should reflect the customer experience, whether it's super serious or fun and engaging it should be consistent and what the customer is expecting.
COLOUR
Colour is so important to your brand. Reinforce the customer's first impression with a vibrant and recognisable colour scheme.
Colour dictates how an audience feels about your business, using it correctly can form positive connections before their experience. We base your colour scheme on what sets you apart from others.
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