Why experience matters more than you think with exhibition printing We get asked this a lot, usually a couple of weeks before a big show. “Can you just print us a stand?” Yes. Obviously we can. But that is not really the question worth asking. The one that actually decides whether your display pulls people […]
When most people hear the words “scratch card,” their minds jump straight to the newsagent’s shelf and the faint hope of a lottery win. But custom scratch cards have quietly become one of the most versatile tools available to businesses, charities, schools and organisations of every size. At Northstar Design, a Lancashire-based creative print and […]
We have been hearing that question for over 35 years at Northstar Design. And honestly, it never gets old, because the answer is always different. Every business has a different story to tell, a different audience to win over, a different budget to work with. What stays the same is the underlying challenge: you have […]
Why Print Still Matters Everyone’s obsessed with digital, fair enough. But here’s the thing: when was the last time a banner ad made you stop and think about a brand? When did you last text a mate about an Instagram story? Now think about the last time someone handed you a gorgeous business card or […]
Here’s the thing, we have printed thousands of gift vouchers over the years, and the difference between a decent one and a terrible one is night and day. Nobody wants to give someone a flimsy bit of paper that looks like it came out of a home printer, you want something that feels like an […]
At Northstar Design, we have seen it all – retailers panic-buying promotional materials at the last minute, only to watch their competitors clean up because they had the right print campaign running at the right time. Here’s the thing: Black Friday is not just another sale weekend anymore. It has become the make-or-break moment that […]
Do the work now and thank yourself later in the festive period Nothing snuffs out the Christmas spirit like last minute chaos. You’re still using summer web copy and photos whilst your competitors have already nailed the seasonal vibe. Get as much done as possible before the rush hits. Write the cosy copy, snap the […]
Why size actually matters at events Here’s the thing at any decent-sized event, you are competing with everyone else for eyeballs. Small displays get lost in the crowd. Large format printing cuts through all that noise. Think about the last trade show you visited. Which stands do you remember? Probably the ones with the biggest, […]
Is your menu carrying dead weight? Not all dishes are made equal. Some fly out of the kitchen, others rarely get past the fridge doors. Some make you money and others eat the bottom line. The key is identifying these dishes and making sure they all have a purpose on your menu. That’s where the […]
Why Scratch Cards Still Work in 2025 Whilst everyone is banging on about the latest digital trends, scratch cards are quietly delivering results that would make most marketing managers weep with joy. Why? Because they tap into something primal, that childlike excitement of not knowing what is underneath. Think about it. In a world where […]
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