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Baldwin Technical Services – Engineering brochure design

Creating a strong visual identity


Here are examples of creative engineering brochure design showing how illustration can help communicate complex messages and themes.
Baldwin Technical’s range of electrical engineering services are wide ranging. The brief required a marketing solution that would illustrate this and visualise how their services work seamlessly together.
The main illustration created portrays a production process from start to finish. It shows the areas where Baldwin are involved and add value. It allows for far more artistic licence and conveys the themes far more effectively than say hundreds of words. The illustration is flexible, being used in its entirety or in parts.
The overall engineering brochure design takes its influence from the company logo. Elements are used to create a strong dynamic style and also, (subliminally) help reinforce the company brand.
Design: The design was rolled out across 6 different brochures printed in a more unconventional square format deisgn. 
Print Specification: Mix of 4pp or 6pp square format folded leaflets, 250gsm silk art with soft touch laminated surfaces.
Digitally printed for low volumes under 250 copies.