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Scratch card game idea: Promotion for an exhibition

Scratch card printing - ideas

Scratch card maker Case Study – Exhibition & venue promotion ideas

Scratch card maker, Venue promotion ideas

Client: Lumenis

Game Format: Bespoke A5 scratch card

Quantity ordered – 5,000: (1 x 4950 + 1 x 50 cards)

Comprising of the following win combinations:

  • 4,950 winning cards: FREE Gift
  • 50 winning cards: FREE Trial

Lumenis are a medical products manufacturer and were seeking innovative Venue promotion ideas for an exhibition that they were showing at. They required a scratch card maker and printer to help them produce a scratch card to hand out to delegates and drive footfall to their stand.

For exhibition and venue promotion ideas, scratch cards can be more effective than standard leaflets, brochures or vouchers. Scratch cards engage with the customer (everyone likes to be a winner!!). The production of our scratch cards allows for games to be easily controlled which means the customer can distribute certain winning ratios or cards which can all help to generate excitement & interest. There were no losers in the game with the vast majority of the cards offering a FREE gift, whilst a select number of cards offered a FREE Trial. The cards were an excellent method of generating visitors to the stand and also provided PR opportunities throughout the day.

Lumenis approached Northstar to be their scratch card maker and printer as we were able to offer a wide range of scratch card printing solutions at competitive prices. In the end they opted for a Bespoke Scratch Card Game. This gave them the style of card that they required – a double sided coated board, specific variations of winning cards and a very cost effective price.


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