Creating scratchcards UK wide, in-store promotion.

Client: Boux Avenue.
Solution: Bespoke scratch cards.

For something a bit more quirky and engaging than the usual marketing flyer, fashion retailer Boux Avenue love a good scratch. They’ve used our scratch card services over the years due to our extensive range, flexibility and of course our highly efficient service.

For a recent scratchcards UK promotion, Boux Avenue used cards to generate footfall in the shops, provide discounts with the aim of generating new customers and sales. With 28 UK stores, 10 variations and print run of over 10,000 cards a bespoke solution was the ideal choice for flexibility and price.

The scratch cards produced and distributed to the key stores for them to be handed out to passing customers. They were intended to encourage customers to enter the stores and make a purchase. The game comprised of cards with varying discount levels. A large proportion were made up of low value cards (10% and 25% discounts) plus smaller quantities of higher value cards with larger discounts  and special Boux Avenue prize cards. As a promotional tool, scratch cards are a great solution. They offer a fun, interactive experience that engages with customers.
The cards were supplied in their separate variations for the client to mix to their exact requirements. The mix would depend on how busy each retail outlet normally with the busiest receiving a larger proportion.
Specification: Bespoke Scratchcards. Supplied with 10 variations and trimmed to a non-standard size. Supplied to the client in separate prize groups for mixing.

The cards were successful in increasing footfall and a healthy proportion being used to make a purchase. If you’re looking to promote your business with something more engaging call scratchcards UK experts Northstar Design on 01257 786660.