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Boux Avenue

Scratch and win card printing

Client: Boux Avenue

Requirements: Scratch and win card printing for in-store discount cards
Solution: Bespoke scratch cards.


Order scratch cards for an innovative in store promotion

Boux Avenue were looking for a scratch and win card printing company that they could Looking for exciting promotional items ideas? Try scratch and win card printing. Boux Avenue Lingerie were looking for promotional items ideas that would generate footfall, engage with customers and increase sales in its 28 UK stores; A scratch and win card printing solution was seen as the ideal choice.

The aim was for scratch cards to be distributed amongst key stores and handed out to passing customers. They were intended to encourage customers to enter the stores and hopefully make a purchase. The game comprised of a large quantity of low value cards offering money off purchases (10%) plus smaller quantities of higher value cards with special Boux Avenue prizes. As promotional items ideas go, scratch card printing is a great solution. They offer a fun, interactive experience that importantly engages with the customer.
We proposed a bespoke scratch and win card printing solution. This offered a cost effective solution to create the different quantities of card and variations.
The processes we use for the bespoke scratch cards ensures the client ends up with the exact mix of cards that they require.

Specification: The cards are an example of Bespoke Scratchcards Printing. They were supplied with 10 variations of winners and trimmed to a non-standard size and supplied to the client in separate prize groups which could then be mixed. The cards was very successful as they were handed out and a healthy proportion were used to make a purchase.
For scratch and win card printing and other promotional items ideas; Contact Northstar Design on 01282 865333.

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