Aim: To generate footfall to the Unisys stand at an exhibition
Solution: Standard 5 way ‘Hot Card’ game.
Using Scratch cards to generate footfall and excitement at an exhibition
Unisys were looking for unique promotional ideas to generate footfall and interest at a trade exhibition. They identified scratch card printing as a possible solution and came to Northstar – a scratch card printers with an excellent reputation in this field.
Unisys is a global information technology company. They have a strong, respected brand in their market which they need to maintain. Unique promotional ideas that can represent their brand are always welcome.
Exhibitions always present a real test of a printers service delivery due to it being an immovable deadline. The priority is for goods to be guaranteed as after the event it is too late.
Unisys came to Northstar as we are a scratch card printers with a wide range of services but most importantly we offered guaranteed turnarounds. We based their game on one of our Standard products. These have guaranteed turnarounds of between 4 and 7 working days. Therefore, once the artwork was approved then the client could relax in the knowledge that the printed scratch cards would arrive exactly when required.
Solution: Super size cards, Standard 5 way Hot Card game . This gave Unisys 5 win variations with the option of a small number of Hot cards as star prizes. The cards were supplied in separate batches so that the client could mix them to thethe density required. If you need a scratch card printers or for other unique promotional ideas; Call Northstar on 01282 865333